GUIDELINES ARE SUGGESTED FOR THE PROMOTION AND ORGANIZATION OF TRAINING PROGRAMS THAT WILL AID IN THE ORDERLY DISTRIBUTION OF FISHERY PRODUCTS TO THE CONSUMER. THE MATERIAL WAS DEVELOPED AS A RESULT OF A RESEARCH PROJECT CONDUCTED BY THE EDUCATIONAL SERVICE BUREAU AND THE DISTRIBUTIVE EDUCATION SERVICE OF TEMPLE UNIVERSITY. CHAPTERS IN THE GUIDE ARE -- (1) THE SEAFOOD INDUSTRY AND ITS PROBLEMS, (2) ORGANIZING AND OPERATING A SEAFOOD MERCHANDISING PROGRAM WHICH INCLUDES PERSONNEL REQUIREMENTS, FINANCIAL ARRANGEMENTS, STUDENT CLASSIFICATION, AND TEACHING PROCEDURES, (3) CURRICULUMS FOR SEAFOOD MERCHANDISING TRAINING COURSES WHICH INCLUDES PROCEDURES FOR MANAGEMENT, SUPERVISORY, AND OPERATIONAL PERSONNEL, TECHNIQUES OF WHOLESALING, AND PRODUCTS INFORMATION FOR CONSUMER EDUCATORS AND MASS FEEDERS, AND (4) A SAMPLE SEAFOOD MERCHANDISING COURSE WHICH INCLUDES OUTLINES OF 11 TOPICS MOST LIKELY TO BE USED IN INSTRUCTION. THE APPENDIX INCLUDES SOURCES OF INSTRUCTIONAL MATERIALS, A LIST OF SEAFOOD MERCHANDISING CLINICS PREVIOUSLY CONDUCTED, ACTIVITIES OF THE BUREAU OF COMMERCIAL FISHERIES, FISHERY LEGISLATION RELATIVE TO RESEARCH AND TRAINING, AND REFERENCES ON SEAFOOD MERCHANDISING. THIS DOCUMENT IS AVAILABLE AS GPO NUMBER FS 5.282--82014 FOR 30 CENTS FROM SUPERINTENDENT OF DOCUMENTS, U.S. GOVERNMENT PRINTING OFFICE, WASHINGTON, D.C. 20402. (PS)