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Northern Illinois Univ., DeKalb. Dept. of Business Education and Administration Services. – 1979
Designed to be used with the General Marketing Curriculum Guide (ED 156 860), this guide is intended to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of marketing and to allow marketing and distributive education teacher-coordinators maximum flexibility. It contains job competency sheets in ten…
Descriptors: Banking, Business Administration, Communication (Thought Transfer), Credit (Finance)
Michigan State Univ., East Lansing. Coll. of Agriculture and Natural Resources Education Inst. – 1980
This research-based curriculum guide for a secondary marketing and distributive education program covers 12 institutional areas. They are advertising, communications, display, human relations, management, mathematics, merchandising, operations, product/service technology, sales, economics of marketing, and employability skills. A content outline…
Descriptors: Advertising, Business Administration, Communications, Competency Based Education
Northern Illinois Univ., DeKalb. Dept. of Business Education and Administration Services. – 1978
This document is one of four curriculum guides designed to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of marketing as well as to provide marketing and distributive education teachers with maximum flexibility. Introductory information provides directions for using the guide and information on…
Descriptors: Administration, Business Education, Communications, Curriculum Guides
Northern Illinois Univ., DeKalb. Dept. of Business Education and Administration Services. – 1978
This document is one of four curriculum guides designed to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of marketing as well as to provide marketing and distributive education teachers with maximum flexibility. Introductory information provides directions for using the guide and information on…
Descriptors: Administration, Business Education, Communications, Curriculum Guides
Northern Illinois Univ., DeKalb. Dept. of Business Education and Administration Services. – 1978
This general marketing curriculum guide is the master publication in a series of four curriculum guides. The series is designed to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of marketing as well as to provide marketing and distributive education teachers with maximum flexibility. This guide…
Descriptors: Administration, Business Education, Communications, Curriculum Guides
Northern Illinois Univ., DeKalb. Dept. of Business Education and Administration Services. – 1978
This document is one of four curriculum guides designed to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of marketing as well as to provide marketing and distributive education teachers with maximum flexibility. Introductory information provides directions for using the guide and information on…
Descriptors: Administration, Business Education, Communications, Curriculum Guides
Harris, E. Edward; And Others – 1981
This curriculum guide is designed to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of marketing. It also provides marketing and distributive education teachers with maximum flexibility in planning an automotive and petroleum curriculum. The essential common and specialized competencies are…
Descriptors: Administration, Advertising, Auto Parts Clerks, Careers
Cluck, Janice Bona; Melliges, Pam – 1981
This curriculum guide has been designed to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of real estate marketing, as well as to provide the marketing and distributive education teacher/coordinator with maximum flexibility. The essential common and specialized competencies have been identified…
Descriptors: Administration, Adult Education, Advertising, Behavioral Objectives
Memphis State Univ., TN. – 1979
This Marketing I curriculum guide contains ten units of instruction that may be taught as they are or used in conjunction with the teacher's own instructional materials. The ten units, which may be presented in any order, include (1) Orientation/Job Interview, (2) Communications, (3) Human Relations, (4) Mathematics, (5) Selling, (6)…
Descriptors: Behavioral Objectives, Career Education, Communication (Thought Transfer), Competency Based Education
Cluck, Janice Bona; Melliges, Pam – 1981
This curriculum guide has been designed to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of business marketing, as well as to provide the marketing and distributive education teacher/coordinator with maximum flexibility. The essential common and specialized competencies have been identified and…
Descriptors: Administration, Adult Education, Advertising, Behavioral Objectives
Moore, James R.; And Others – 1982
This guide is designed to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of marketing as well as to provide marketing and distributive education teacher/coordinators with maximum flexibility in planning an industrial marketing curriculum. The guide was constructed by identifying the competencies…
Descriptors: Advertising, Behavioral Objectives, Business Administration, Communication (Thought Transfer)
Luft, Roger L.; And Others – 1982
This guide is designed to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of marketing as well as to provide marketing and distributive education teacher/coordinators with maximum flexibility in planning an insurance marketing curriculum. The guide was constructed by identifying the competencies…
Descriptors: Advertising, Behavioral Objectives, Business Administration, Communication (Thought Transfer)
