Describes the process of market-driven curriculum design in the development of an undergraduate International Marketing (IM) major at Duquesne University (Pennsylvania) School of Business Administration. Reports on a market study revealing profiles and IM curriculum design preferences of exporting companies. Discusses the curriculum development,…

Proposed business school program changes were rated by 22 faculty, 50 students, 176 alumni, and 31 business representatives of 1,075 surveyed (26% response). Greater business involvement in the classroom was rated highest. Few significant differences across stakeholder groups were found. (SK)

Explores the opportunities and challenges of introducing e-commerce concepts in business school curriculums. Examines the knowledge components of electronic commerce, including Web-based technology skills; and discusses the need for faculty training and development. (Author/LRW)

Purpose: To present an outsider's view of how management education can be significantly improved. Design/methodology/approach: Focuses on correcting several obvious deficiencies in courses and degree programs to create highly differentiated educational experiences that are more relevant to student's needs and the organizations that employ…

This program guide for educators outlines how the tech prep program has evolved in Rhode Island, the type of students most likely to benefit from the program, and how the program works. It begins with tech prep success stories, tech prep associate degree activity timeline, and director of Community College of Rhode Island (CCRI) Tech Prep…

This student handbook begins with an introduction to and rationale for the Rhode Island Tech Prep Associate Degree Program. Tech prep student success stories are followed by two sections that discuss why the student needs a tech prep program and what the Rhode Island Tech Prep Associate Degree Program is. Benefits that tech prep students enjoy are…

The Rhode Island Tech Prep Associate Degree Program is a statewide partnership between the Community College of Rhode Island, 70 percent of the high schools in the state, and the business community. It targets students enrolled in unfocused general education programs in high schools and involves them in an applied course of study in mathematics,…

This handbook is intended to assist vocational teachers and administrators in preparing vocational curricula that include materials for developing teacher- and business-identified entrepreneurship competencies. The handbook begins with a discussion of the need to infuse entrepreneurship education into all areas of vocational education. The next…

The first of three volumes in a postsecondary secretarial science curriculum, this manual provides a systematic approach to analyzing the tasks performed by office workers in designing and developing secretarial science programs. Following an introductory chapter that describes the organization of the manual, chapter 2 outlines the…

The Interstate Distributive Education Curriculum Consortium (IDECC) was used as the nucleus in a five-part project to develop competency-based instructional systems for (1) adult distributive education, (2) postsecondary education, (3) special needs (of handicapped and disadvantaged groups), (4) additional occupations (such as marketing and…

Four articles on higher education curriculum are presented. In "The Articulate Curriculum" an approach to curriculum description is presented that is designed to have minimal ambiguity concerning the intention, content, and processes of the curriculum and that will lead to questioning several discrete factors in the curriculum planning…

THE OBJECTIVES OF THE PROJECT, CONDUCTED DURING THE PERIOD SEPTEMBER 20, 1965, TO MARCH 15, 1968 WERE TO (1) DETERMINE THE EDUCATIONAL NEEDS OF THOSE PERSONS WORKING AS SCIENTIFIC SECRETARIES, (2) DEVELOP AN INSTRUCTIONAL PROGRAM TO MEET THESE EDUCATIONAL NEEDS, (3) CONDUCT A PILOT TRAINING PROGRAM TO TEST THE ADEQUACY OF THE INSTRUCTIONAL…

A combination of facts, examples, models, tools, and sources useful in developing and teaching word processing (WP) programs is provided in this guide. Eight sections are included. Sections 1 and 2 present introductory information on WP (e.g., history, five phases of WP, problems occurring in WP offices, factors of people, procedures, and…

Continuous quality improvement is the clarion call across all business schools which is driving the emphasis on assessing the attainment of learning outcomes. An issue that deems special attention in assurance of learning outcomes is related to consistency across courses and, more specifically, across multiple sections of the same course taught by…

This paper highlights relevant curriculum issues that were identified in a Management Information Systems (MIS) program review undertaken by a group of business faculty in a small regional university. The program review was initiated to improve job marketability of graduates and student enrollment. The review process is described as a collective…