College graduates need better preparation for and experience in data analytics for higher-quality problem solving. Using the curriculum innovation framework of Borin, Metcalf, and Tietje (2007) and case study research methods, we offer rich insights about one higher education institution's work to address the marketing analytics skills gap.…

Purpose: This study aims to investigate how to improve the project management (PM) curriculum by evaluating the nature and alignment of learning outcomes in the PM course syllabi with Bloom's Taxonomy framework. Design/methodology/approach: The research methodology for this study is an integrative approach that uses document analysis and content…

This case study contributes to the higher education curriculum development literature by showing how a faculty-led short-term study abroad experience can become the catalyst for student research and offer students an international perspective. The authors analyze students' reflections and provide data collected over the years of taking…

Purpose: The purpose of this paper is to report on the test of a pedagogical intervention to enhance students' entrepreneurial mindset on a university course. Design/methodology/approach: The course where the authors tested the new course design is a mandatory one in the business school's undergraduate business program. Pre- and post-evaluations…

There is an increasing recognition of cybersecurity's importance to organizations, and business schools are in a unique position to meet industry's demand for cybersecurity professionals. Using MSIS 2016 and National Centers of Academic Excellence Cyber Defense Education standards, the author investigates cybersecurity master's programs in U.S.…

Past research has considered the reflective practices of the teacher as an important activity in the learning cycle. Some of it has introduced the term 'reflective teacher', showing that such practice has become increasingly important. This paper discusses literature related to various means of collecting feedback from students, the…

Today's business schools strive to balance academic rigor, research, and teaching relevant curricula to prepare learners for the rapidly changing workforce. Faced with enrollment challenges, questions about the value of the degree, and reports that graduates lack the skills employers desire, business schools are called upon to change their…

To prepare students for the changing media industry, educators must determine whether part of their mission is to prepare students to think and act entrepreneurially. This international study queries faculty who are developing media entrepreneurship courses. The study finds that while the courses take varied forms, the main objectives of the…

Interest in improving the quality of academic processes in distinct levels of education has constituted the central axis of educational politics of Mexico in the last decades. In this context, and with the need to form ethical professionals who are socially responsible and know how to confront the challenges of working in their field in the best…

Curricular development is critical for preparing students in a coordinated fashion for life after graduation -- especially when their roles will involve cross-border business decisions. The design of specific courses in any curriculum must be purposeful in terms of what is taught, how it is taught, and how all the course components fit together.…

The authors outline an undergraduate exercise to help students more fully understand the environmental and social justice aspects of business sustainability activities. A simple hierarchical framework, based on Maslow's (1943) work, was utilized to help the students understand, analyze, and judge the vast amount of corporate sustainability…

The trend of Information and Communication Technology (ICT) usage in the business world necessitates that business education students be fortified with ICT skills as to be relevant and highly valued in the job market. The purpose of the study was to examine the four-year standard academic degree programme in business education department of five…

In today's integrated global economy, business executives of multinational corporations are required to have a flexible global mindset in order to cope with the driving forces of globalization. Thus, the global market forces stress the importance for business schools to graduate students with skill sets pertinent to functioning competitively in…

This study examines the influence of adopting a student-centered active learning approach based on self-determination theory (SDT) to develop independent and motivated first-year Australian business undergraduates. Existing literature demonstrates how active learning approaches can help to improve student motivation. However, there are no…

With an increasing number of consumers using smartphones, tablets, and other mobile devices to find and interact with local businesses, Ohio State University Extension developed a new curriculum aimed at improving market access for food and farm entrepreneurs. The literature review, curriculum framework, and lessons learned shared in this article…