This article presents a new approach to bring virtual reality into the marketing classroom. Our study adds to the literature by testing two different types of virtual reality content and showing the importance of content in producing desired educational outcomes. We also extend past research by suggesting specific processes and resources for…

The growth in the tech industry in recent years has increased business major students' interest in software programming and app development. However, the traditional way of teaching these courses involves intensive coding exercises and little interaction among students. These methods often discourage the students due to the slow learning curve and…

The horse has left the barn. Distance education is here to stay and the number of degree programs offered online is growing rapidly. California State University Channel Islands (CI) admitted its first students in 2002, and the undergraduate and graduate degrees in business were among its first program offerings. From its inception, the…

Ideal for faculty and administrators looking to blend business education and the liberal arts, this toolkit combines exemplary syllabi from 26 leading institutions with step-by-step strategies to advocate successfully for curricular innovation. Conceived with comprehensiveness in mind, these resources cover both inspiration and implementation for…

Business ownership training materials appropriate for uses in vocational education settings with women clients were developed and tested. A survey of California women business owners was made to identify the characteristics and needs of women entrepreneurs. A series of eight self-paced, student-centered Learning Activities Packages (LAP's) was…

A project was designed to involve vocational teachers in intensive "hands-on" workshop activities to develop information, materials, and strategies for vocational instruction and support for students with special needs. Thirty vocational teachers from business, homemaking, and industrial education were involved in a two-day workshop and…

The University of San Diego, School of Business Administration (non-profit university) and the Ken Blanchard Companies (for profit management consulting company) teamed to create the Master of Science in Executive Leadership at USD. Fusing a traditional non-profit university faculty and staff with a for-profit consulting company created a plethora…

Using the Rhetoric and Communication Department of the University of California at Davis as an example, this paper addresses the problems of small communications departments that face increasing student enrollments by both majors and students seeking to enhance their communications skills, with no additional faculty to handle such a load. After an…

This manual provides recommendations for developing, implementing, and using the Common Core Units in Business Education (CCUBE)--instructional materials, methodologies, and strategies for implementing the sixteen Common Core Competencies of the California Business Education Program Guide for Office and Distributive Occupations. Contents include a…

To meet the challenges of the 21st century B-schools are revising curriculum, delivery and outcome assessment modalities. Today, the proportion of electives and other specialty offerings in many MBA programs now constitutes more than 50% of the total curriculum. However, this focus on customization, integration and flexibility is not without its…

This catalog contains more than 600 abstracts of model programs in California designed to help business, education, and community groups establish or expand partnerships in support of local education. An executive summary precedes the abstracts. The program abstracts are divided into 21 sections corresponding to specific forms of involvement.…