Analyzes a number of articles and advertisements in 16 magazines and concludes that the ads neither set nor followed the country-western trend of the late l970s and early l980s. (FL)

As a cultural movement, hip-hop manages to get billed as both a positive and negative influence on young people, especially on Black and Latino youth. On one hand, there are African American activists, artists and entrepreneurs, such as Russell Simmons, who seek to build a progressive political movement among young hip-hop fans and who have had…

Discusses television's influence on today's youth culture and examines measures that may be taken to limit or change the nature of that influence. Warns that efforts to control television programing will continue to fail until educators understand that television is an integral part of the youth culture, not just an influence.(KO)

Asks how art should be taught in the postmodern world. Argues that art education must change in two ways: (1) discussions of fine art must focus on the meaning of postmodern art and concepts; and (2) incorporating postmodern concepts to address the broad range of visual culture encountered by students. (DSK)

This paper begins by discussing the difference between genre and gender, defining the former as the study of a systemic totality, and the latter as the split in the totality, reversal, upturning, and break-up of any systemic logic. Also discussed are (1) the difference between nature and culture, and the quarrel between essentialist and…

Provides a historical overview of U.S. print advertising from the 1890s to the 1990s. Demonstrates how advertisers adapt their messages and target audiences to the changes each era brings. Conveys that advertising reflects society by giving an image of an era as it aims to persuade. Offers six teaching activities. (CMK)

Cultural studies practice within education can potentially positively transform education. Those within the field must target broader audiences and translate their messages to those in most need. This paper describes cultural studies in education; develops five key themes of cultural studies, critically reviewing four cultural studies of education…

This paper identifies and examines a textual practice of female address in music video, and considers its appeal among a social audience of female adolescents. Textual strategies that inflect, appropriate, or bypass the prevailing male adolescence discourse on the American music video channel, MTV, are presented from the standpoint of their…

This paper outlines the predominant aesthetics of American public television's contributors and viewers. These aesthetic perspectives are elaborated in relation to specific historic, institutional, and political trends in American society. The paper traces public television usage and support as the product of confusing and sometimes contradictory…

Examines contemporary films--including "The Terminator,""Witness,""Jagged Edge," and "The Big Chill,"--and discusses their metaphoric anecdotes of "unmasking," the inverse of the process of becoming narcissistic. Asserts that "unmasking" films provide coping strategies for an audience…

The popular art of William F. "Buffalo Bill" Cody--lithographic posters advertising his Wild West Show and depicting the Indians who performed in it--created the visual image of the American Indian that we have come to know as the Siouan stereotype. By contrast the artists' images of the American Indian were inaccessible to the general…

Argues that cultural studies imported to the United States often lose much of their critical edge. Contends that their misleading affirmation of the power and independence of media audiences is derived from several factors, including (1) overestimating the freedom of audiences in reception; and (2) confusing active reception with political…

Points out the need for research concerning the effects of media and popular culture on behavior, the current approaches to media education, and the identification of media literacy skills. Lists concerns of teachers about copyrights, suitable resources, staff training, evaluation practices, and curriculum design when teaching media literacy. (KO)

This paper examines the ethos-centered crusade in which the evangelist, not a doctrine or a political/social issue, becomes the reason the audience attends to the message. The paper analyses how the Billy Graham crusades fit this definition--the fame of the evangelist extends beyond any individual crusade, the message preached by the evangelist…

Exploring the idea that urban culture has changed food sharing practices and, in effect, produced a cultural "advertisement" in the marketing and selling of the fast food franchise, this paper discusses the commercial replication of community and the communion of food sharing in this new fast food culture. Following an introduction that…