The traditional conception of pluralistic culture is contrasted with a new, separate form of culture: mass media culture. Its components are noted: medium, message, "mosaic," and strategy, and methodology for its study is discussed. (MSE)

A report is presented of research on the attitudes of French-speaking adolescents toward the English language and culture. For the purposes of this study, Shaw and Wright's definition of attitude was accepted, that is, an evaluative reaction of the affective order. The four parts of the study describe the following: (1) the preparation of the…