In a time when adolescents are continually inundated by provocative multimedia campaigns that coax them to buy more, think less, and do so in a passive environment that provides little to no opportunities for them to reflect on who they are in the world, the author of this article offers one way to engage adolescents and their teachers with a…

Defines seven key concepts of media literacy education. Discusses reading visual media as well as print media and computer programs; determining values and ethics; decoding or deconstructing; critical thinking; the promotion of media literacy by interest groups; and educational restructuring with the role of the school library media specialist as…