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Direct linkLie, Celia; Hunt, Maree; Peters, Heather L.; Veliu, Bahrie; Harper, David – Psychological Record, 2010
The "credit card effect" describes a finding where greater value is given to consumer items if credit card logos are present. One explanation for the effect is that credit cards elicit spending behavior through associative learning. If this is true, social, economic and historical contexts should alter this effect. In Experiment 1, Year…
Descriptors: Foreign Countries, Purchasing, Credit (Finance), Value Judgment
