Current advertising courses and educational practices reflect advertising education's allegiance to the real world, particularly the real world as defined by large advertising agencies. A student-run ad agency provides students with a total learning experience on a small advertising agency scale in line with what they are likely to experience in…

One of three related documents, this booklet for students contains the basic lists and course descriptions of the high school curriculum offerings. The introductory section includes information about the counseling services, graduation requirements, credits, promotion policy, curriculum areas, independent study, program opportunities for…

This model provides community college economics instructors with a flexible plan for developing instructional programs and materials to improve the level of economic understanding among non-business majors. More specifically, the model provides instructors with some exposure to the systems approach to instructional design and to appropriate…

Proposes a college-level elective course in advanced management communication that would teach future managers how to communicate with shareholders, the media, financial analysts, and the labor force. (SRT)

The project described here involved the design, implementation, and evaluation of an upper level, undergraduate elective course for science majors. Specific course goals were to help students gain an appreciation of the interdisciplinary nature of astrobiology, understand key ideas in astrobiology, and develop the skills necessary to communicate…

The goals of this study were to see if sociology majors are different from other students in what accounts for their interest in classes and secondly to see if the factors producing interest for sociology students vary by the type of class it is. The study was undertaken to help teachers make adjustments which will increase interest, depending on…

After completing a freshman course that provides instruction in basic skills and acquaints them with five members of the English staff, students at Orono High School, Maine, can select according to their interests from among 37 courses in diverse areas: folklore, film study, mythology, modern grammar, English literature, expository writing, and…

Presents the syllabus for a course which surveys aspects of American economic growth from the end of the 18th century to the early 20th century through the perspectives offered by the discipline of the history of technology. Describes format, readings, evaluation, materials, course organization, and a field trip. (CW)

A survey of 280 social work educators investigated views on inclusion of curriculum content on religion and spirituality. Most supported inclusion of such a course primarily as an elective. Concerns about how these subjects would be handled in courses was expressed. Appropriate course focus and teaching approaches are discussed. (Author/MSE)

An elementary school foreign language program and the French curriculum are described. French and Spanish are among the electives offered as part of a New Jersey magnet school for gifted children from preschool through grade 5. Participation in the daily half-hour instruction is entirely optional and has been growing in popularity during the 5…

This guide provides information for school administrators and directors of commercial driver training schools about conducting driver education courses in Idaho. The first part of the guide, which applies to both public schools and commercial schools, covers the following areas: administration, sample letters and forms, instructional time…

Prepared under a contract between UNESCO and IFLA (the International Federation of Library Associations), this modular curriculum is intended as a resource from which curricula can be constructed by individual departments of information studies to meet local needs and circumstances. Following an introductory discussion and explanation of the…

This curriculum is designed to provide elective courses in business for academic track high school students in Connecticut. The guide is organized in three sections. The first section introduces the concept of business education for nonvocational students, lists the objectives of the courses, describes the course structure, explains the idea of…

This syllabus provides the organizational framework, philosophy, and goals that were developed for a senior high school English department. The major portion of the syllabus consists of 20 required and elective course outlines and a list of recommended audiovisual materials. Seventeen of the course outlines include a brief course description, a…

This paper describes a variable-credit advanced writing course that allows non-English majors to set their own goals for writing and to develop specific writing skills that apply to their major fields. The course is a unitized sequence of three five-week sessions. The first session discusses the theoretical product model and process model for the…