Counseling psychology has a historical commitment to enhancing human strengths, a focus that has enjoyed broader interest with the recent emergence of positive psychology. However, theory and evidence linking strength enhancement to counseling goals are still relatively nascent. The authors outline rationales and practical strategies for integrating strength promotion into counseling practice. Forgiveness and spirituality are used as examples illustrating the opportunities, limitations, and challenges of making strength promotion practical (and reimbursable) in counseling.