Peer reviewedERIC Number: EJ351171
Record Type: Journal
Publication Date: 1987
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Marketing Electronic Information.
Davenport, Lizzie; Cronin, Blaise
Online Review, v11 n1 p39-47 Feb 1987
The history of DIALOG, Mead Data Central, and other vendors of online business databases is surveyed to illustrate their use of classic business strategy by balancing consolidation of assets and differentiation of products. A discussion of pricing strategies is also included. (EM)
Descriptors: Costs, Database Producers, History, Marketing, Mergers, Online Vendors, User Satisfaction (Information)
Publication Type: Journal Articles; Opinion Papers; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
