Descriptor
| Cable Television | 2 |
| Cost Effectiveness | 2 |
| Economic Research | 2 |
| Feasibility Studies | 2 |
| Advertising | 1 |
| Business | 1 |
| Capital Outlay (for Fixed… | 1 |
| Case Studies | 1 |
| Consumer Economics | 1 |
| Costs | 1 |
| Demography | 1 |
| More ▼ | |
Source
Publication Type
| Speeches/Meeting Papers | 1 |
Education Level
Audience
Location
| Massachusetts (Boston) | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Sunoo, D. H.; Lin, Lynn Y. S. – 1978
To assess the relationship between advertising and consumer promotion and to determine the optimal short-term advertising spending level for a product, a research project was undertaken by a major food manufacturer. One thousand homes subscribing to a dual-system cable television service received either no advertising exposure to the product or…
Descriptors: Advertising, Business, Cable Television, Consumer Economics
Hauben, Jan Ward; And Others – 1974
The viability of urban cable television (CATV) as an economic phenomenon is examined via a case study of its feasibility in Boston, a microcosm of general urban environment. To clarify cable's economics, a unitary concept of viability is used in which all local characteristics, cost assumptions, and growth estimates are structured dynamically as a…
Descriptors: Cable Television, Capital Outlay (for Fixed Assets), Case Studies, Cost Effectiveness
