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Shittu, Ahmed Tajudeen; Madarsha, Kamal Basha; AbduRahman, Nik Suryani Nik; Ahmad, Tunku Badariah Tunku – Malaysian Online Journal of Educational Technology, 2013
Understanding reasons why students use social media has become a major preoccupation of researchers in recent time due to the rate of its adoption among the present generation of students. Some of the few study on social media phenomenon employed a single theory as a framework in order to understand the factors that influence the acceptance of it…
Descriptors: Foreign Countries, Social Media, Social Networks, Undergraduate Students