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Direct linkTan, Xue – ProQuest LLC, 2017
This dissertation has two components: social media fundraising and e-commerce. The first component of social media fundraising discusses social media users' charitable content generation in essay 1 and charitable giving in essay 2. In essay 1, we examine how reciprocity of followees affects social influence on users' charitable content generation.…
Descriptors: Essays, Social Media, Fund Raising, Business
