The purpose of the current literature review is to understand how East Asian American (EAA) parents of students with disabilities perceive disabilities and special education. These parental perspectives are compared to those of their East Asian (EA) parents to better understand whether EAA parents adjust their perceptions in the U.S. Findings from…

Brands are fundamentally about experiences and relationships, and therefore they form prime basis of an institution's connection with their stakeholders. With the mushrooming of business schools (both private autonomous and government supported) and fading global boundaries, especially in the Indian context, communicating a business school brand…

In today's economic environment, it is crucial to create a strong, consistent brand image within a graduate business program. This study examines the perceptions that students at Southeastern Louisiana University hold about its MBA program and the MBA programs of its main competitors. A focus group was conducted to identify competitors and factors…