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Capriotti, Paul; Martínez-Gras, Rodolfo; Zeler, Ileana – Higher Education Quarterly, 2023
To ensure the widespread dissemination of information and to foster interaction and dialogue with users, higher education institutions need to develop an active profile on the social networks. This paper analyses the influence of universities' posting strategy on their followers' engagement (reaction, virality and conversation) by measuring the…
Descriptors: Reputation, Institutional Characteristics, Marketing, Social Media
Ammigan, Ravichandran; Dennis, John L.; Jones, Elspeth – Journal of International Students, 2021
This research uses i-graduate's International Student Barometer to investigate whether overall satisfaction and institutional recommendation are influenced by student nationality and destination country, while controlling for the covariates of learning experiences. The result of our analysis is the identification of a conceptual framework for the…
Descriptors: Foreign Students, Student Satisfaction, Student Experience, Intention
Panda, Swati; Pandey, Satyendra C.; Bennett, Andrea; Tian, Xiaoguang – International Journal of Educational Management, 2019
Purpose: Given the competitive landscape in the higher education setting, it is important that universities adopt strategies that create competitive advantage for them. Universities must leverage their resources efficiently to address this goal. Creating a positive brand image is one such strategy. The purpose of this paper is to conceptualize…
Descriptors: Marketing, Reputation, Institutional Characteristics, Competition
Yayeb, Aziza A. – Journal of Education and Practice, 2017
Universities receive a great deal of attention by governments due to its vast importance in development and economy. Productive type of universities are the most affective in this regard as they are producers of income, research, patents, intellectual activities, and good graduates. No wonder, they are always ranked highly among international…
Descriptors: Universities, Educational Finance, Income, Reputation
Cavanaugh, Gesulla – ProQuest LLC, 2014
The purpose of this study was first to determine factors associated with intellectual reputation, specifically among selected biomedical departments worldwide within the university setting. Second, the study aimed to examine intellectual reputation in relationship to doctoral graduates' productivity in the biomedical sciences and in relationship…
Descriptors: Reputation, Biomedicine, Doctoral Programs, Productivity
Carnoy, Martin – National Education Policy Center, 2015
Stanford education professor Martin Carnoy examines four main critiques of how international test results are used in policymaking. Of particular interest are critiques of the policy analyses published by the Program for International Student Assessment (PISA). Using average PISA scores as a comparative measure of student achievement is misleading…
Descriptors: Criticism, Reputation, Test Validity, Error of Measurement
Ott, Molly C. – ProQuest LLC, 2011
This study contributes to the discussion around the value of a college degree and associated career advantages by considering how postsecondary education contributes to the attainment of the most powerful and prestigious positions in the American corporate world. Guided by a conceptual framework informed by status attainment, power elite, and…
Descriptors: Postsecondary Education, Corporations, Income, Reputation