Publication Date
| In 2025 | 0 |
| Since 2024 | 0 |
| Since 2021 (last 5 years) | 0 |
| Since 2016 (last 10 years) | 0 |
| Since 2006 (last 20 years) | 1 |
Descriptor
| Business Administration… | 1 |
| Competition | 1 |
| Concept Mapping | 1 |
| Correlation | 1 |
| Educational Environment | 1 |
| Educational Quality | 1 |
| Familiarity | 1 |
| Focus Groups | 1 |
| Gender Differences | 1 |
| Likert Scales | 1 |
| Marketing | 1 |
| More ▼ | |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
Education Level
| Higher Education | 1 |
| Postsecondary Education | 1 |
Audience
Location
| Louisiana | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Download full textHinds, Timothee; Falgoust, Dexter; Thomas, Kerry, Jr.; Budden, Michael C. – American Journal of Business Education, 2010
In today's economic environment, it is crucial to create a strong, consistent brand image within a graduate business program. This study examines the perceptions that students at Southeastern Louisiana University hold about its MBA program and the MBA programs of its main competitors. A focus group was conducted to identify competitors and factors…
Descriptors: Business Administration Education, Masters Programs, Undergraduate Students, Competition
