The U.S. Surgeon General described college alcohol abuse as the most significant public health concern on university campuses (DHHS, 2007). Social norms have been identified as a strong predictor of college drinking and yet programs based on norms have had limited effectiveness in changing drinking behavior. Other theoretical explanations, such as…

The aim of this study was to expand the assessment of two explanatory models of drinking behavior--perceptions of risk and social norms--and determine their relationship to dimensions of alcohol involvement in a multivariate evaluation. The Alcohol and Drug Survey was administered to a sample (N = 235) of college students from a university in the…

The aim of this study was to conduct a multivariate assessment of college student drinking motivations at a campus with conventional alcohol control policies and enforcement practices, including the establishment and dissemination of alcohol policies and the use of warnings to arouse fear of sanctions. Two explanatory models were compared:…