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Blau, Gary – Journal of Education and Learning, 2019
Prior research has not investigated perceived added education value in courses. Using a sample of 165 graduating business students, two business administration (BA) scales were created from six required BA core courses as part of students' Bachelor of Business Administration (BBA) degree. Students were asked if each required course "added…
Descriptors: Business Schools, Reputation, Business Administration Education, Correlation
Blau, Gary; Halbert, Terry; Atwater, Craig; Kershner, Ronald; Zuckerman, M. Michael – Journal of Education for Business, 2016
This study compares correlates of two outcomes: satisfaction with a bachelor of business administration degree, and business school reputation influencing students' perceived market value to potential employers. A sample of 261 graduating business school seniors completed a fall 2014 survey measuring these outcomes and a number of correlates.…
Descriptors: Undergraduate Students, Business Administration Education, Student Satisfaction, Reputation