All college and university communications professionals work hard to promote their institutions' strengths and uniqueness. They tout high-caliber faculty, programs, and facilities and point to the achievements of their graduates as examples of their success. But those who work for institutions that are members of a higher education consortium also…

In this article, the author talks about the significance of the collaboration between alumni relations and student affairs offices in overcoming misinformation and silos. Each has something the other wants. For the alumni office, student affairs offers a treasure trove of resources. They have databases with contact information, affinity-based…