Content analysis was used to study the values evident in televised beer and wine commercials. Seventy-seven prime time commercials, 7.6% of a week's total, were analyzed along value dimensions adapted from Gallup's measure of popular social values. The intensity of each value was coded on a five-point scale. None of the commercials in the beer and…

To examine how the contents of Korean television serial dramas have changed and to determine trends of their portrayals of male and female characters' lifestyles, a study analyzed Korean television dramas of 1977 and 1987. A sample of three channels' video--22 daily and 14 weekly episodes of 18 different television dramas during weekday prime time…

Content analysis of 5,190 news stories appearing on network weekday evening newscasts between May 1982 and April 1984 reveals under- and overrepresentations of geographic/political subdivisions and of individuals representing various social groups within the United States and internationally. More specifically, on "geographic" biases,…

The three television networks, acting under severe restrictions imposed by the Iranian government, all provided comprehensive coverage of the hostage crisis. A study was conducted to examine what, if any, salient differences arose or existed in this coverage from November 5, 1979, until January 15, 1980. A research procedure combining qualitative…

An analytical model for the grammatical description of educational television is illustrated by an examination of what television does to a traditional plot in a dramatic narrative. Segments from dramatic narratives presented on educational channels were videotaped, and a program of observation and recording of elements for video programs was…

The 1976-79 schedules of the three major television networks were analyzed to determine what strategies were used to organize prime time schedules and what types of programs appeared during prime time viewing periods. Five essential programing strategies were identified: fraction of selection (cost versus reward), lowest common denominator (wide…

Media portrayals involving sexuality can contribute to the sexual socialization of young people. If television is an important source of information and potential influence about sex for young people, then obviously it is important to understand the nature and extent of sexual information that is being conveyed by television. This report contains…

Projecting data from this content analysis, the authors concluded that viewers who watch one hour of prime-time programing each evening throughout the year would see over 2,700 irregular driving acts; over 250 acts in which people are endangered; 80 auto-caused deaths and injuries; and only 15 cases of seat-belt usage. (PD)

Describes a technique for analyzing local television newscasts that uses weighted categories of news content and an audience survey. Reports the results of a study that used the technique. (FL)

Analyzes "ABC Evening News" coverage of the 1972 presidential campaign with a rhetorical analytic technique and a computerized text analysis technique. Compares results and considers three possibilities: (1) the role of technique in research results; (2) different aspects of a phenomenon; and (3) the degree of confidence of results. (JMF)

A content analysis of newscasts of ten Pennsylvania television stations revealed that their emphasis was on local politics, not on sensational and human interest stories. (GT)

Uses a content analysis of U. S. network television coverage of South Africa from January 1982 through May 1987 to determine the impact of varying degrees of censorship on the amount and kind of reporting from South Africa. Finds that press censorship intensified rather than reduced coverage of South Africa. (MM)

Examines how females and minorities are represented on children's Saturday morning television commercials, focusing on how often they are present, settings in which they are portrayed, and types of White-minority interactions. Finds that more women and minorities are present in advertisements than earlier studies indicated, but that White males…

Reports an exploration of the effectiveness of different types and sizes of samples for content analyses of television network news. Compares simple random, monthly stratified, and quarterly/weekly stratified sampling, using annual "populations" of network newscasts. Finds that the most efficient technique was two random days per month. (SR)