Analysis of the relationship of ten characteristics to item readership revealed that page number and length of story were major determinants. (KS)

Shows that two competing daily newspapers mirror each other in the inaccuracies perceived by persons mentioned in local news stories. (KS)

Discovers that religion stories tend to be longer, broader in scope, and more issue oriented than they once were. (FL)

Reveals that 16 percent of stories carried on the United Press International A wire (which carries stories of national interest) were about women, and of these, 89 percent were hard news stories. (FL)

Reveals that the direction of a review can have a significant effect on audience interest in and evaluation of a film. (FL)

Reviews advertising typography in general interest, special interest, and trade magazines and concludes that special interest magazine ads are making the most effort to be fashionable, but also have the greatest chance of having functional problems. (FL)

In 19 of 21 magazines, coverage of objectors was favorable, with coverage of those who refused to serve only in Vietnam the most favorable and of evaders and deserters the most unfavorable. (KS)

Analyzes full-page advertisements in four national magazines for the years 1980 to 1986. Finds (1) endorsements occurred in about half of the advertisements; (2) endorsers most used were celebrities; (3) advertisements with endorsers contain less information; and (4) celebrities most often endorsed personal care or apparel products. (RS)

Examines institutional changes in advertising before and after the stock market "crash" of 1987 as represented in the "Wall Street Journal." Finds that financial institutions increased the frequency and size of ads after the crash. (RS)

Develops a framework to examine the communication goals of interacting partners and how these affect media choice. States that 70 people were presented with different communication situations, and were asked which mode of communication they would use. Finds that in situations of relational competitiveness, relational control was a significant…

Examines the number and kind of sources certain magazines included in articles about science. Finds that science magazines did not use expert sources more often or even carry proportionately more breaking science news than did business and news magazines. (SR)

To examine the representation of women in newspaper business sections, a study conducted content analyses of 30 business section front pages in "The Columbus Dispatch" in Ohio (weekly circulation about 260,000 and Sunday circulation 350,000) and "The (Louisville) Courier-Journal" in Kentucky (weekly circulation about 233,000…

Focusing on the effects that color photography has had on the content of photographs published in daily newspapers in the United States, a study conducted interviews with both photographers and photo editors and also carried out a content analysis comparison of photographs published before and after the use of color at a small daily, "The…

A study was conducted to assess the connotative dimension, or imposition of second meaning on the message proper, of newspaper photographs. Forty-three front pages from the "Washington Post" were analyzed, concentrating on the largest or most conspicuously placed photograph on each page. A list of descriptive features was created to…