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Hofstetter, C. Richard – 1976
The purpose of this study is to present systematic findings concerning bias in TV news coverage of the 1972 presidential campaign and to describe the kinds of coverage that the candidates and parties received during the campaign. News about the election was analyzed from weekday network evening news programs, AP day and night wire coverage, a…
Descriptors: Bias, Communication (Thought Transfer), Content Analysis, Mass Media

Mayerle, Judine; Rarick, David – Journal of Broadcasting and Electronic Media, 1989
Analysis of education-centered television series over 40 years found they portray less diverse settings, activities, and roles than actually exist; dedicated teachers work with interested students in urban settings and often have conflicts with cranky or inept administrators; White males predominate in most occupational roles; and non-traditional…
Descriptors: Characterization, Commercial Television, Content Analysis, Educational Attitudes

Kubey, Robert; And Others – Journal of Broadcasting and Electronic Media, 1995
Examines the issue of diversity and cable television from a content analysis of 1,035 randomly chosen moments from four channels: network, cable, independent, and public. Results demonstrate that there has been little movement towards more accurate proportional representation of historically underrepresented demographic groups across the 32…
Descriptors: Age Groups, Cable Television, Content Analysis, Cultural Differences
Durham, Staci; Brownlow, Sheila – 1996
Children learn sex-appropriate behavior through the influences of parents, teachers and the media. This study examined the most popular medium, television, and in particular television cartoons and their influence on children's attitudes toward science and technology. The amount and types of science and technology, along with the types of…
Descriptors: Cartoons, Childhood Attitudes, Children, Content Analysis
Virts, Paul H.; Keeler, John D. – 1982
In order to stimulate scholars to investigate systematically and fully the religious dimension of dramatic television content, the first part of this paper develops a basic framework for such study. After establishing the importance of this kind of research, it defines and explains the four basic variables that would have to be examined: general…
Descriptors: Attitudes, Audiences, Beliefs, Commercial Television
Rabinovitz, Lauren – 1986
The situation comedy (sitcom) as a televisual text specifically encourages one type of decoding through its own encoding. Through the reciprocity of encoding to decoding, feminist sitcoms accord a privileged position to the dominant code, while acknowledging deviance or opposition to it through a highly demarcated female subject position. Relying…
Descriptors: Broadcast Industry, Characterization, Consumer Economics, Content Analysis
Research Questions, Methods and Theoretical Perspectives Represented in Television Content Research.
Busby, Linda J. – 1981
The bibliography on analyses of television programing provided in this paper indicates the types of content analyses that have been conducted on television programing over much of the last 30 years. Compiled after a review of relevant books and the back issues of "Journal of Communication,""Journal of Broadcasting," and "Journalism Quarterly," the…
Descriptors: Blacks, Characterization, Children, Childrens Television

Stevens, Kathleen C. – Reading Horizons, 1985
Analyzes the language of five popular children's shows on public television. Suggests that the public television shows provide a superior language model than that of commercial television. (HOD)
Descriptors: Childrens Television, Content Analysis, Elementary School Students, Language Acquisition
Asamen, Joy Keiko, Ed.; Berry, Gordon L., Ed. – 1998
Straightforward and engaging in style, this book presents 10 essays that provide concrete, step-by-step examples of how to conduct studies of the impact of television on behavior from quantitative perspectives, qualitative perspectives, and an integrated approach, making the volume useful for both undergraduate and graduate students. Its…
Descriptors: Computer Assisted Instruction, Content Analysis, Educational Television, Higher Education

Brosius, Hans-Bernd; Kepplinger, Hans Mathias – Journal of Broadcasting and Electronic Media, 1992
A content analysis of major German television news shows and 53 weekly surveys on 16 issues were used to compare linear and nonlinear models as ways to describe the relationship between media coverage and the public agenda. Results indicate that nonlinear models are in some cases superior to linear models in terms of explained variance. (34…
Descriptors: Agenda Setting, Broadcast Television, Content Analysis, Information Dissemination
Metallinos, Nikos – Educational Technology, 1991
Discusses the field of television aesthetics and its contribution to education. Highlights include visual and auditory perception; cognition; composition of television images; and criteria for the analysis and evaluation of educational or instructional television programs, including content, medium, impact on the audience, perceptual factors,…
Descriptors: Audience Analysis, Audience Response, Auditory Perception, Cognitive Processes

Vande Berg, Leah R.; Streckfuss, Diane – Journal of Broadcasting and Electronic Media, 1992
Reviews research on the portrayal of gender and occupation on prime-time television and describes a study that focused on representation and patterns of activity of male and female characters across the contextual variables of industry, occupational role, hierarchical position, plot function, genre, and dramatic tone. (36 references) (LRW)
Descriptors: Behavior Patterns, Commercial Television, Comparative Analysis, Content Analysis
Surlin, Stuart H.; And Others – 1987
A study investigated the differences between television news programming in Canada and the United States in three areas: ownership (public versus private), language (French versus English), and nation of origin (Canada versus the United States), in order to determine basic differences in network TV news content Canadian viewers may experience,…
Descriptors: Broadcast Television, Comparative Analysis, Content Analysis, Cross Cultural Studies
McGuigan, Jim – 1986
This paper discusses the cognitive effect of a highly successful 1985 British television program, "Edge of Darkness," which was viewed by millions and received critical plaudits and the accolade of the industry itself. The program is shown to represent a significant television event for formal and cognitive reasons that can usefully be…
Descriptors: Broadcast Industry, Capitalism, Cognitive Processes, Content Analysis
Oseguera, A. Anthony – 1984
Recognizing the need for a multifarious approach to television, this paper provides the reader with the following multidimensional approaches to television criticism: rhetorical, dramatic, literary, cinematic, content analysis, myth, linguistics, semiotics, phenomenalism, phenomenology, interpersonal communication, public relations, image,…
Descriptors: Aesthetic Values, Content Analysis, Drama, Film Criticism