A comparison of published and unpublished letters to the editor of a Texas metropolitan daily newspaper revealed that the newspaper published fewer letters in the categories of economics, media, and religion than would be expected, and more letters in the categories of education, law and order, and issues than would be expected. (GT)

Advocates the more extended treatment of content analysis in political communication research. Develops a fourfold scheme for classifying verbal and nonverbal communication content and illustrates the use of the scheme in political communication research by analysis of the 1960 and 1976 presidential debates. (JMF)

Presents data indicating a geographic imbalance in network news coverage and possible explanations for this situation. Examines implications of this bias on theoretical and policy levels. (JMF)

A study of a North Carolina newspaper indicates that newspapers using fully integrated electronic editing systems have fewer errors in spelling, punctuation, sentence construction, hyphenation, and typography than newspapers not using electronic editing. (GT)

Newspapers devoted 8.8 percent of their space to coverage of social issues; most stories were written by staff members and oriented to issues rather than events. (KS)

Analyzes the content of campaign advertising in seven states. Focuses attention on: the media mix by which state candidates communicate; the electoral conditions most likely to elicit policy content in advertising; and the pictures of state and federal legislatures which emerge from this communication. (RS)

Presents a content analysis of Chinese newspapers before and after the Tiananmen Square protest. Shows that top leaders manipulated symbols given to the media and that these symbols rigorously highlighted the dominant ideology of the Chinese Communist Party and isolated participants of the 1989 Student Movement to legitimize the military…

Presents preliminary findings from a needs assessment study of undergraduate communication and media training in Singapore. Content analyzes 372 relevant employment ads for 1998 and 1999. Finds nearly 60% were for marketing research, public opinion polling or other kinds of applied research. Suggests an exploding demand for graduates with…

A study explored the research agenda of "Public Relations Review," the oldest scholarly journal in the public relations field. To provide a descriptive and inferential analysis of the content of the journal from 1985 to 1994, four volumes were selected at random (1985, 1987, 1991, and 1993) and all the articles in them were analyzed.…

The Advertising section of this collection of conference presentations contains the following 12 papers: "How Leading Advertising Agencies Perceive and Use Barter Syndication: A Pilot Study" (Sylvia M. Chan-Olmsted); "Three Giants--Leo Burnett, David Ogilvy, William Bernbach: An Exploration of the Impact of the Founders' Written…

This thesis presents the history of "Southern Magazine," the only widely circulated general interest magazine in the South, published from 1986-1989, after which, experiencing money problems, the magazine was bought out by a competitor and ceased publication. The seven chapters of the thesis are as follows: (1) Introduction; (2) Climate…

Suggests that the frequency of newspaper political advertisements could be used as an index of voter stimulation at election time. (RB)

Concludes 70 percent of all stories reported on weekday newscasts during a two-week period were covered by at least two networks and duplication was higher during the week than on weekends. (RB)

Results support the hypothesis that foreign affairs issues decided the outcome of the 1972 Presidential election and even in papers which endorsed George McGovern the editorials on foreign affairs favored Richard Nixon. (RB)

A study examined the treatment of Chinese affairs in four American newspapers during December 1949, when China fell to Communism. Content analyses were conducted on issues of the "New York Times,""The Christian Science Monitor,""The Chicago Tribune," and "The St. Louis Post-Dispatch." Each of the 416…