Analyzes primetime commercial television content showing that heroes, villains, and secondary characters are almost always being rewarded or justified when commiting antisocial acts, frequently portrayed as being internally motivated. The context is also portrayed as very antisocial. (SD)

A study aimed at developing a methodology for isolating and analyzing the value content of television programs is described and implications for education discussed. Three programs popular with children were found to present positive and negative values with equal frequency, though antisocial values were presented with greater intensity. (MJL)

Examines the distribution of age roles in prime-time and weekend daytime (children's) network television drama. Analyzes the content of program samples and survey data on attitudes and opinions to determine how conceptions of social reality are affected by television viewing habits. (JMF)

Argues that television convention mitigates against depictions of technology as socially destructive. Argues that the presentation of science as television fiction is a conservative act. Concludes that television reinforces the socially constructed technological imperative of industrial societies, effacing its own role in the preservation of the…

Studies the effects of the visual component of television news upon viewer recall of content. Asserts that story brevity, background information scarcity, and the combination of visual and verbal information in television news militate against learning by viewers. Concludes that visual elements tend to be more memorable than verbal ones. (SG)

A study examined the visual presentation of characters on five prime time network dramas, popular with the elderly, which star elderly actors. The title sequences of each show ("Murder, She Wrote,""The Golden Girls,""Matlock,""Jake and the Fatman," and "In the Heat of the Night") were analyzed. Results indicated seven significant interrelated…

An investigation of structural aspects of television messages focused on the interaction between structure and content in the creation of meaning. A preliminary study using quantitative data analyzed 137 television news stories from the commercial networks on the fighting in El Salvador to determine how structural elements were used by…

This paper analyzes the ways in which members of different ethnic groups decode the worldwide hit television program Dallas, and suggests answers to the question of how such a quintessentially American cultural product crosses cultural and linguistics frontiers so easily. The program was studied with the intent of observing the mechanisms through…

This paper addresses questions about the processes involved when viewers "make sense" out of the diverse visual and aural signs of a television program and then render that sense in a spoken account. A pilot study was conducted to explore the manner in which modes of viewing, and talk about viewing, include or exclude recognition of…

The five major articles in this journal issue focus on television criticism as an academic field. An introduction, entitled "The 'Scholar's Anthology': Televisual Studies" (Bruce Gronbeck), is followed by articles discussing the following topics: (1) the discourses of television quiz programs (John Fiske), (2) the dialectic of feminine…

The 3 studies described in this paper focused on the image of the child in television advertising directed toward children between the ages of 2 and 11. Using an analysis code containing 16 operationally-defined categories, the first study analyzed the behaviors of children depicted in 37 commercials for toys, food, and clothing from Saturday…

A content analysis was conducted to assess the verbal climate of Saturday morning television programs, the types of verbal aggression that appear in them, and the way verbal responses relate to other program variables. Three content analysis tools were developed and applied to ten half-hour program blocks drawn randomly from the regularly…

Compares Japanese and American television programs most often watched by children and evaluates frequency and quality of portrayal of older characters. American television was found to portray older characters more frequently and more positively than Japanese television. (NRB)

The impact of the Children's Television Act, which requires broadcasters to provide educational and informational programs for children, was examined by having 141 second through sixth graders watch 16 popular and unpopular television programs and then assess the motivational appeal of, and children's learning from, these programs. Popular and…

Reviews findings of recent television research and discusses two dominant issues: the nature and determinants of children's attention to television, and the amount and kind of content retained by different age groups. It is recommended that research on media effects incorporate age-related and individual difference factors. Nineteen references are…