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Lowry, Dennis T.; Towles, David E. – Journalism Quarterly, 1989
Provides recent data on what prime time television is teaching about sex. Compares the frequency of various sexual behaviors with the frequencies measured by earlier studies. Finds an increase in rate of sexual behavior and no portrayal of possible consequences. (RS)
Descriptors: Characterization, Commercial Television, Content Analysis, Contraception

Thorson, Esther; And Others – Journal of Broadcasting and Electronic Media, 1991
This study analyzed four characteristics of political commercials to determine their impact on television viewers' reactions: (1) issue versus image strategies; (2) attack versus support appeals; (3) presence and absence of music; and (4) visual content, either with families or in professional campaign settings. Memory measures and attitudes are…
Descriptors: Attitudes, Audience Response, Content Analysis, Measures (Individuals)
Wulfemeyer, K. Tim; Mueller, Barbara – Communication: Journalism Education Today (C:JET), 1991
Discusses a study of "Channel One," a commercial television news program for high school students. Discusses supporters' and critics' reactions to the service. Reports that most Channel One commercials are aimed at teens and feature teen characters and pleasure/attractiveness themes. Suggests using the commercials as the focus of…
Descriptors: Audience Analysis, Content Analysis, High School Students, High Schools
Leidman, Mary Beth – 1994
Because of the close proximity of countries in the Middle East, broadcast signals freely cross national boundaries, bringing not always friendly endemic populations into contact with each other through radio and television programming--a fact that has not been lost on the governments which fund broadcasting facilities. National anthems are…
Descriptors: Content Analysis, Foreign Culture, Geographic Regions, Higher Education
Hongcharu, Boonchai – 1990
A review of 19 studies in 17 articles on sex-role stereotyping and television has revealed some common characteristics. Three types of research can be classified: content, effect, and correlation. Content analysis was the most popular. Even though various types of TV programs were studied, each research study investigated only one type of program…
Descriptors: Content Analysis, Females, Research Methodology, Sex Differences
Weck, Debra A. – 1985
A content analysis of programing on the three major television networks was conducted to determine the number of positive role models who read actively on television. Programs on each network were analyzed for one week, and all references to or acts of reading were tabulated and categorized according to their purpose. These included characters…
Descriptors: Attitude Change, Characterization, Content Analysis, Mass Media Effects
Matviko, John W. – 1987
A comparison of the current television series "Miami Vice" with the "film noir" genre of American movies from the forties and fifties reveals many similar elements, such as visual style, mood, theme, and sensibility. "Miami Vice" is set in a large city whose art deco architecture provides an ironic contrast to noir's…
Descriptors: Comparative Analysis, Content Analysis, Film Criticism, Film Study
Shyles, Leonard – 1983
A study examined the images of the 1980 presidential election primaries as expressed by televised political spot advertisements. Systematic coding of image content was completed for all 30- and 60-second commercials during the primary campaign. An advertisement's image score was defined as the number of positive evaluations of words and phrases…
Descriptors: Advertising, Content Analysis, Leadership Qualities, Mass Media Effects

Meadowcroft, Jeanne M.; McDonald, Daniel G. – Journalism Quarterly, 1986
Analyzes research in the area of children and the media and concludes that there is no support for the hypothesis that research questions relating to the subject are cyclical and follow a predictable pattern with the introduction of each new medium into the social system. (FL)
Descriptors: Children, Content Analysis, Mass Media, Mass Media Effects

Turow, Joseph; Coe, Lisa – Journal of Communication, 1985
Analyzed television programing to determine how recent medical research trends are covered on network television. Found, for example, that the portrayal of illnesses did not reflect today's medical problems. Comments on implications for the general public who receive the bulk of their knowledge about medical trends from television. (PD)
Descriptors: Content Analysis, Diseases, Health Services, Mass Media Effects
Parker, McCrae A.; Miller, Patti; Espejo, Eileen; Grossman-Swenson, Sarah – 2002
Television is an integral part of American culture, and has the ability to play a major role in shaping belief systems, particularly for the youngest and most impressionable viewers. This study is the third annual study of diversity of characters in prime time television programming. The study examined the first two episodes of each prime time…
Descriptors: Comparative Analysis, Content Analysis, Cultural Pluralism, Diversity (Institutional)
Kunkel, Dale; Farinola, Wendy Jo Maynard; Cope, Kirstie M.; Donnerstein, Edward; Biely, Erica; Zwarun, Lara – 1998
The V-chip is an electronic filtering device that parents can use to block the reception of sensitive or potentially harmful television programming they do not want their children to see. Given that the revised V-chip rating framework including content descriptors has been in effect for a full year, it becomes essential to examine how the array of…
Descriptors: Audience Awareness, Commercial Television, Content Analysis, Evaluation Methods
Heintz-Knowles, Katharine E.; Chen, Perry; Miller, Patti; Haufler, Adrienne – 2000
Children understand that media grant recognition and respect to racial groups that are positively portrayed. Approximately half of the programs in the 1999-2000 broadcast prime time entertainment programming exhibited some diversity in their opening credits casts. This study examined the nature of the portrayals of diversity. The study examined 10…
Descriptors: Comparative Analysis, Content Analysis, Cultural Pluralism, Diversity (Institutional)

Sandell, Karin L.; Ostroff, David H. – Journal of Broadcasting, 1981
A content analysis of television programs presented during times likely to have high proportions of children in the audience indicated that entertainment programs contain messages about the political system which are often negative or inaccurate. (Author/MER)
Descriptors: Broadcast Television, Childhood Attitudes, Childrens Television, Content Analysis

Potter, W. James; Warren, Ron – Journal of Communication, 1996
Argues that the thinking behind three legislative proposals intended to protect children from the harmful effects of TV violence is fundamentally flawed. Analyzes a composite week of television programming. Finds that many children watch television after 9 P.M., and the lowest percentages of punishment for aggressive acts and major consequences to…
Descriptors: Childrens Television, Communication Research, Content Analysis, Federal Legislation