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Barbatsis, Gretchen S.; And Others – Communication Quarterly, 1983
Identified patterns that characterized soap operas, cartoons, and prime-time drama: (1) the predominant form of interaction was dyadic; (2) the most frequent speakers and receivers of messages were males; (3) the most pervasive message was an assertion of dominance; and (4) the concept of power was not sex-linked. (PD)
Descriptors: Cartoons, Content Analysis, Females, Individual Power

Sprafkin, Joyce N.; Silverman, L. Theresa – Journal of Communication, 1981
Examines the 1978-79 prime time television season on the three major networks to determine the frequency and portrayal of sex. Results were compared with data from the 1975 and 1977 seasons and demonstrate an increased frequency of references to physically intimate and sexual behaviors. (JMF)
Descriptors: Aggression, Content Analysis, Interpersonal Relationship, Networks

Smith, James R. – Journalism Educator, 1980
Describes the use of content analysis by a journalism class in studying television news. Indicates that the method is flexible, generates familiarity with quantitative approaches to the analysis of broadcast journalism, can result in increased awareness of the complexity of the broadcast news medium, and increases student motivation. (TJ)
Descriptors: Content Analysis, Data Analysis, Higher Education, Journalism Education

Krull, Robert; And Others – Communication Research--An International Quarterly, 1977
Descriptors: Cognitive Processes, Content Analysis, Information Theory, Mass Media

Grabe, Maria Elizabeth – Journalism and Mass Communication Quarterly, 1996
Compares tabloid and traditional broadcast news magazine coverage of crime and the content of their crime narratives. Finds that tabloid shows are more likely than traditional shows to feature crime stories. Tabloid shows are more likely to feature criminals of the middle and upper classes, while traditional shows are more likely to feature…
Descriptors: Broadcast Journalism, Broadcast Television, Content Analysis, Crime

Potter, W. James; Ware, William – Journalism Quarterly, 1989
Content-analyzes prime time television to determine the frequency of certain contexts in which prosocial activity is portrayed. Finds that prime time television continues to portray a great deal of prosocial content presented in prosocial contexts. (RS)
Descriptors: Antisocial Behavior, Characterization, Commercial Television, Content Analysis

Johnston, Anne; Kaid, Lynda Lee – Journal of Communication, 2002
Explores the differences in techniques, strategies, narratives, and symbols used in 1,213 television issue ads and image ads from 13 U.S. presidential campaigns. Concludes that although the majority of both types of ads were positive, negative appeals dominated a higher percentage of issue ads as compared with image ads. (SG)
Descriptors: Advertising, Content Analysis, Higher Education, Mass Media Role
Aust, Charles F. – 1992
Television situation comedies have been criticized for their portrayal of dysfunctional family behavior. An exploratory content analysis study assessed the extent of relationship-enhancing communication skills in family-oriented, prime-time situation comedies, a genre frequently targeted for both scorn and praise. Three episodes each of five shows…
Descriptors: Communication Skills, Content Analysis, Family Relationship, Higher Education
Seawell, Margaret, Ed. – 1997
The National Television Violence Study (NTVS) was a 3-year effort to assess the effects of violence on television, of particular interest to education professionals is the effects of television violence on children. Funded by the National Cable Television Association, the project began in June 1994 and involved the participation of media scholars…
Descriptors: Content Analysis, Higher Education, Mass Media Effects, Programming (Broadcast)
Seawell, Margaret, Ed. – 1998
The National Television Violence Study (NTVS) was a 3-year effort to assess the effects of violence on television, of particular interest to education professionals is the effects of television violence on children. Funded by the National Cable Television Association, the project began in June 1994 and involved the participation of media scholars…
Descriptors: Content Analysis, Higher Education, Mass Media Effects, Programming (Broadcast)
Seawell, Margaret, Ed. – 1998
The National Television Violence Study (NTVS) was a 3-year effort to assess the effects of violence on television, of particular interest to education professionals is the effects of television violence on children. Funded by the National Cable Television Association, the project began in June 1994 and involved the participation of media scholars…
Descriptors: Content Analysis, Higher Education, Mass Media Effects, Programming (Broadcast)
Parsons, Patrick R. – 1983
A review of federal court decisions in the area of cable television and First Amendment rights reveals an early, unified perception of cable's First Amendment status that has given way in the past decade to fragmented and often contradictory positions among lower level courts. This makes the problem before the courts today one of choosing from, or…
Descriptors: Cable Television, Content Analysis, Court Litigation, Decision Making
Mohapatra, Manindra K. – 1989
This study uses content analysis of "Network East," an ethnic television program aired on British television, to identify the major concerns of the South Asian community in Britain. Most South Asians, comprised of Indians, Pakistanis, Bangladeshis, and Sri Lankans, live in the urban centers of London, Birmingham, Leicester, and Bradford.…
Descriptors: Attitude Change, Content Analysis, Ethnic Groups, Foreign Countries
Ng, Daniel; Supaporn, Potibut – 1990
A study investigated the trend of current U.S. television commercial informativeness by comparing the results with Alan Resnik and Bruce Stern's previous benchmark study conducted in 1977. A systematic random sampling procedure was used to select viewing dates and times of commercials from the three national networks. Ultimately, a total of 550…
Descriptors: Commercial Television, Consumer Economics, Consumer Education, Content Analysis
Hardenbergh, Margot – 1986
A study examined the organization, content and audiences of four public access channels to determine whether public access on cable television can be described as mini-communication and, if so, whether cable television is fulfilling some of its promises as a mini-medium. Organization was categorized as reflecting little or no hierarchy of…
Descriptors: Audience Analysis, Bureaucracy, Cable Television, Comparative Analysis