Mode of Address, Emotion, and Stylistics: Images of Children in American Magazine Advertising, 1940-1950.

Viser, Victor J.

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Peer reviewed

ERIC Number: EJ550393

Record Type: Journal

Publication Date: 1997

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0093-6502

EISSN: N/A

Mode of Address, Emotion, and Stylistics: Images of Children in American Magazine Advertising, 1940-1950.

Viser, Victor J.

Communication Research, v24 n1 p83-101 Feb 1997

Codes 1038 magazine advertisements spanning 1940 through 1950 for mode of address in the child's body, face, eyes, and other areas. Indicates, regarding mode of address, significant rotating image trends toward a more direct address in the eyes and face of the child in the postwar period--trends that were absent in prewar and war years. (PA)

Descriptors: Advertising, Children, Content Analysis, Media Research, Periodicals

Publication Type: Historical Materials; Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A