The Use of Nostalgia in Television Advertising: A Content Analysis.

Unger, Lynette S.; And Others

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Peer reviewed

ERIC Number: EJ435674

Record Type: Journal

Publication Date: 1991

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0196-3031

EISSN: N/A

The Use of Nostalgia in Television Advertising: A Content Analysis.

Unger, Lynette S.; And Others

Journalism Quarterly, v68 n3 p345-53 Fall 1991

Analyzes the content of more than 1000 commercials sampled from ABC, CBS, and NBC. Finds that nostalgia was used by means of theme, copy or music about 10 percent of the time and that nostalgic references to family activities or to "olden days" were most likely to be used with food and beverage commercials. (PRA)

Descriptors: Content Analysis, Higher Education, Television Commercials, Television Research

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A