CLIO Commercials from 1975-1985: Analysis of 151 Executional Variables.

Gagnard, Alice; Morris, Jim R.

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Peer reviewed

ERIC Number: EJ408439

Record Type: Journal

Publication Date: 1988

Pages: N/A

Abstractor: N/A

ISBN: N/A

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EISSN: N/A

CLIO Commercials from 1975-1985: Analysis of 151 Executional Variables.

Gagnard, Alice; Morris, Jim R.

Journalism Quarterly, v65 n4 p859-68 Win 1988

Presents a systematic content analysis of more than 150 commercial characteristics of CLIO winners from the years 1975, 1980, and 1985. Finds that CLIO winners have different characteristics than do commercials proven to be effective in the marketplace. (RS)

Descriptors: Content Analysis, Professional Recognition, Television Commercials, Television Research

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A