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Peer reviewed Peer reviewed
ERIC Number: EJ286502
Record Type: Journal
Publication Date: 1983
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Variable Pricing in Advertising Space for Regional and Metro Magazines.
McGann, Anthony F.; And Others
Journalism Quarterly, v60 n2 p269-74,322 Sum 1983
Concludes that pricing equilibrium for advertising space is not present in metro editions of national magazines. (FL)
Descriptors: Advertising, Content Analysis, Costs, Media Research, Periodicals
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A