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Wulfemeyer, K. Tim – Journalism Quarterly, 1982
Describes a technique for analyzing local television newscasts that uses weighted categories of news content and an audience survey. Reports the results of a study that used the technique. (FL)
Descriptors: Audiences, Comparative Analysis, Content Analysis, Evaluation Methods
Peer reviewed Peer reviewed
Krull, Robert; And Others – Communication Research--An International Quarterly, 1977
Descriptors: Cognitive Processes, Content Analysis, Information Theory, Mass Media
Cumberbatch, Guy; And Others – 1986
A content analysis was performed on all of the BBC (British Broadcasting Corporation) Nine O'Clock News and ITV (Independent Television) News at Ten programs that were broadcast during Britain's year-long miners' strike--March 1984-March 1985--and a four-month sample of Channel 4 news to examine how television news covered a protracted story of…
Descriptors: Audience Analysis, Content Analysis, Foreign Countries, Hypothesis Testing
Peer reviewed Peer reviewed
Volgy, Thomas J.; Schwarz, John E. – Journalism Quarterly, 1980
Reports results of a study of television entertainment programing that tested the relationships between exposure to medical programs and positive affect toward doctors, exposure to entertainment programs in general and acceptance of traditional sex roles, and exposure to ethnic programs and concern about racial problems in society. (GT)
Descriptors: Adults, Attitudes, Audiences, Commercial Television
Peer reviewed Peer reviewed
Brosius, Hans-Bernd; Kepplinger, Hans Mathias – Journal of Broadcasting and Electronic Media, 1992
A content analysis of major German television news shows and 53 weekly surveys on 16 issues were used to compare linear and nonlinear models as ways to describe the relationship between media coverage and the public agenda. Results indicate that nonlinear models are in some cases superior to linear models in terms of explained variance. (34…
Descriptors: Agenda Setting, Broadcast Television, Content Analysis, Information Dissemination
Practical Concepts, Inc., Washington, DC. – 1974
A 3-month evaluation design effort developed a strategy and implementation plan for a policy level evaluation of the Educational Satellite Communications Demonstration (ESCD). The final report of the effort covers: (1) development of the evaluation strategy and plan; (2) data collection and analysis; (3) measurement of the impact of satellite TV…
Descriptors: Communications Satellites, Content Analysis, Cost Effectiveness, Data Analysis
Kodaira, Sachiko Imaizumi – 1986
In Japan, the production and broadcasting of television (TV) programs for children began in 1953. After the first few years of trial and error, children's programs gradually rose in popularity with the introduction of TV animation, dramas, special-effects photography, music/variety and quiz shows, comedies, and action dramas. Since the inception…
Descriptors: Academic Aptitude, Children, Childrens Television, Content Analysis
Manuel, Preethi – 1986
Since television both reflects and affects society, how blacks are portrayed in television drama is significant for program producers, the audience, and for consideration in debates on multicultural content, minority access, and integrated casting. Previous work in the field of blacks and television has been based on observational sociology,…
Descriptors: Audiences, Blacks, Broadcast Industry, Content Analysis
Krishnaswamy, Chitra – 1986
This study was conducted to determine how women in the Indian State of Tamil Nadu--where both regional and national network television are available for viewing--perceive the role of television in helping the cause of women. A television content analysis was done for two subsequent weeks, focusing on the portrayal of women in the programs, and the…
Descriptors: Content Analysis, Developing Nations, Feminism, Foreign Countries