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Download full textLowry, Dennis T. – 1980
A study was conducted to establish a baseline of facts concerning the extent, nature, and social functions of the drinking of alcoholic beverages as depicted on prime time network television programing. A content analysis was undertaken of a random sample of programs drawn from the three major networks over a period of 14 evenings. The primary…
Descriptors: Alcoholic Beverages, Behavior Patterns, Commercial Television, Content Analysis
Davidson, Emily S.; Neale, John M. – 1974
To enhance knowledge of television content, a prosocial code was developed by watching a large number of potentially prosocial television programs and making notes on all the positive acts. The behaviors were classified into a workable number of categories. The prosocial code is largely verbal and contains seven categories which fall into two…
Descriptors: Behavior Patterns, Commercial Television, Content Analysis, Drama
Comstock, George A., Ed.; Rubinstein, Eli A., Ed. – 1972
Six studies and an overview focus on the amount and character of the violence portrayed on television (TV), the circumstances and milieu in which this violent fare is created, and the formal and informal influences which affect the selection and prohibition of TV content. The overview serves as an introduction to the six studies and summarizes…
Descriptors: Commercial Television, Content Analysis, Environmental Influences, Program Development
Asamen, Joy Keiko, Ed.; Berry, Gordon L., Ed. – 1998
Straightforward and engaging in style, this book presents 10 essays that provide concrete, step-by-step examples of how to conduct studies of the impact of television on behavior from quantitative perspectives, qualitative perspectives, and an integrated approach, making the volume useful for both undergraduate and graduate students. Its…
Descriptors: Computer Assisted Instruction, Content Analysis, Educational Television, Higher Education
Peer reviewedRubin, Alan M. – Journal of Broadcasting and Electronic Media, 1985
This study of U.S. college students' soap opera viewing habits investigated their motives; interrelationships among motives, audience viewing dispositions, and life patterns; whether viewing dispositions and life pattern variables explain viewing motives; and what multivariate structures explain relationships between viewing motives, viewing…
Descriptors: Attitudes, College Students, Content Analysis, Correlation
McDonald, Daniel G.; Glynn, Carroll J. – 1986
Focusing on how television viewing fits into a general model of consumer consumption patterns, a study examined (1) the extent to which the viewing of certain television content can be considered a "norm" of society, (2) similarities and differences between the norms for adults and those for children, and (3) some of the antecedents of…
Descriptors: Audience Analysis, Behavior Patterns, Content Analysis, Data Analysis
