Citations are valuable capital in the academy as the number of citations is the most frequently used indicator in evaluating the quality of papers, journals, researchers, and universities. Thus, the characteristics of highly cited articles (HCA) have become a common research topic but the approach has been mainly descriptive with no profound…

Concludes that pricing equilibrium for advertising space is not present in metro editions of national magazines. (FL)

Codes 1038 magazine advertisements spanning 1940 through 1950 for mode of address in the child's body, face, eyes, and other areas. Indicates, regarding mode of address, significant rotating image trends toward a more direct address in the eyes and face of the child in the postwar period--trends that were absent in prewar and war years. (PA)

Reviews advertising typography in general interest, special interest, and trade magazines and concludes that special interest magazine ads are making the most effort to be fashionable, but also have the greatest chance of having functional problems. (FL)

In 19 of 21 magazines, coverage of objectors was favorable, with coverage of those who refused to serve only in Vietnam the most favorable and of evaders and deserters the most unfavorable. (KS)

Analyzes full-page advertisements in four national magazines for the years 1980 to 1986. Finds (1) endorsements occurred in about half of the advertisements; (2) endorsers most used were celebrities; (3) advertisements with endorsers contain less information; and (4) celebrities most often endorsed personal care or apparel products. (RS)

Examines the number and kind of sources certain magazines included in articles about science. Finds that science magazines did not use expert sources more often or even carry proportionately more breaking science news than did business and news magazines. (SR)

A survey of 80 city and regional magazines was undertaken to examine articles of media criticism. Of those, 78.5% responded. A total of 420 articles were received and were divided according to subject and geographical distribution. A critical analysis of representative articles determined that they represented significant criticism as defined in…

An analysis of the coverage given to foreign industrial disputes in "Time" and "Newsweek" from 1966 to 1973 reveals that a nonlinear relationship exists between the number of times an event occurs and the amount of coverage it receives. (FL)

Combines earlier content analysis studies with original data from five magazines in 1986 to examine the use of Blacks in magazine and television advertising. Finds an increase in the Black presence in advertising. Notes that the Black presence in television commercial sometimes approaches the percentage of Blacks in the population. Notes a less…

One issue each of "Time" and "Newsweek" from each month of 1982 was selected at random and content analyzed to determine the use of anonymous attribution. Stories from the "National/Nation" and "International World" sections were analyzed for use of anonymous sources, that is a direct or paraphrased quote…

Concludes that "Good Housekeeping" magazine adheres to formula writing in fiction as most of the highest paying magazines do. (RB)

The Flesch readability formula was used to analyze 192 100-word samples from selected matching issues of "Time" and "Newsweek." It was hypothesized that "immediate-reward" types of news, such as sports, social, and human interest events, would be significantly more readable (fewer syllables per 100 words and fewer…

A content analysis was performed on six mass-audience women's magazines to determine frequency of coverage of specific mental disorders and to see how fair and complete mental illness coverage was in the magazines. The six magazines analyzed were "Family Circle,""McCalls,""Good…

Summarizes the results of content analyses of six journalism periodicals appearing during 1955, 1965, and 1975. (KS)