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| Content Analysis | 3 |
| Motivation | 3 |
| Television Research | 3 |
| Correlation | 2 |
| Television Viewing | 2 |
| Antisocial Behavior | 1 |
| Attitudes | 1 |
| Audience Response | 1 |
| Characterization | 1 |
| Cognitive Structures | 1 |
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Peer reviewedPotter, W. James; Ware, William – Communication Research: An International Quarterly, 1987
Analyzes primetime commercial television content showing that heroes, villains, and secondary characters are almost always being rewarded or justified when commiting antisocial acts, frequently portrayed as being internally motivated. The context is also portrayed as very antisocial. (SD)
Descriptors: Antisocial Behavior, Characterization, Commercial Television, Content Analysis
Peer reviewedRubin, Alan M. – Journal of Broadcasting and Electronic Media, 1985
This study of U.S. college students' soap opera viewing habits investigated their motives; interrelationships among motives, audience viewing dispositions, and life patterns; whether viewing dispositions and life pattern variables explain viewing motives; and what multivariate structures explain relationships between viewing motives, viewing…
Descriptors: Attitudes, College Students, Content Analysis, Correlation
Peer reviewedThompson, Margaret; And Others – Journal of Broadcasting and Electronic Media, 1991
Describes a study of high school students that examined responses to a music video dealing with teenage pregnancy. Students' motivations for viewing music videos, experiences with sex and pregnancy, and family communication patterns are related to the cognitive activities of thinking about the video content and relating it to their own lives. (20…
Descriptors: Audience Response, Cognitive Structures, Content Analysis, Correlation
