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Calvert, Sandra; Kotler, Jennifer; Kuhl, Alison; Riboli, Michael – 2001
The impact of the Children's Television Act, which requires broadcasters to provide educational and informational programs for children, was examined by having 141 second through sixth graders watch 16 popular and unpopular television programs and then assess the motivational appeal of, and children's learning from, these programs. Popular and…
Descriptors: Childhood Attitudes, Commercial Television, Comparative Analysis, Content Analysis