To examine the role that items on the list of "What Literate Americans Know" (developed by E. D. Hirsch, Jr.) plays in the nation's literacy, a study conducted an electronic search of "The New York Times" to establish the frequency of occurrence for a sample from the list. A random sample of 424 terms (9% of the total list) was…

The Magazines section of this collection of conference presentations contains the following 15 papers: "'National Geographic Magazine' and the Vietnam War: Did We Just Get Pretty Pictures?" (John W. Williams); "Free Speech at All Costs: A Short History of 'The Masses'" (Chris Lamb); "Newspapers Locally Edited Magazines…

The oldest of the mass communication technologies, books, needs to be examined in mass communication research. Accordingly a study analyzed the structure and format of the "New York Times Book Review" to identify its dual roles: evaluating books and providing information crucial to book marketing. Also explored was how the text of the…

Describes how values are portrayed on prime-time network television. Looks at the prominence of values incidents in a story line and at how fully the values are explained. Examines how values incidents are structured and linked. Concludes that values incidents play an integral, if not principal, role in television programs. (RS)

The Magazine section of this collection of conference presentations contains the following nine papers: "Davids and Goliaths: The Economic Restructuring of the Postwar Magazine Industry, l950-l970" (David Abrahamson); "The Global Economy as Magazine News Story: A Pilot Study in the Framing of News" (Elliot King);…

Shared conventions of the modern radio industry should allow radio announcers and other producers of radio content to distinguish "good radio" from "bad radio." To help in making this distinction, a study delineated some of the basic conventions used in the production of radio content and analyzed the frequency of their…

Argues that television convention mitigates against depictions of technology as socially destructive. Argues that the presentation of science as television fiction is a conservative act. Concludes that television reinforces the socially constructed technological imperative of industrial societies, effacing its own role in the preservation of the…

A qualitative study analyzed images of science and scientists in children's educational science programs on television to determine whether they conveyed the images found in other media. Four episodes of each of four 30-minute, non-animated programs ("Beakman's World" broadcast on CBS, "Bill Nye, The Science Guy" shown on…

Uses content analysis of television characters in all occupations across 30 seasons to test the argument that television entertainment depicts business negatively. Reaffirms that television stigmatizes the occupation of business, independently of economic factors. Notes that these results pose a challenge to mass communications theory that…

At the center of the social construction and interpretation of education sits the fourth estate. Through ideological media "voices," in part, education's meaning and the social reality in which schools reside are constructed for and with the community. This study looks at one vehicle of popular and influential communication overlooked by…

This pamphlet summarizes the key findings of a two-part study that investigated the messages that young women (age 10 to 17) get from the media. A content analysis examined messages to girls across a range of media most heavily used by adolescent girls: television, movies, magazines, music videos, television commercials, and magazine…

A study investigated how a contemporary, popular media program such as "The Real World" (on MTV) can be used most effectively in the classroom to illustrate the basic concepts of interpersonal, group, and family communication. The 21 individual 22-minute episodes of the second season of "The Real World" (a combination of…

Updates knowledge about the representation of occupations on prime-time network dramatic television using data on 14,902 television characters, and explores how these representations may be related to perceptions of over 3,000 high school students about their future work. Television may be doing young people a disservice in its portrayals. (SLD)

To see whether the subject matter of magazines of general circulation and the subject matter of public concern coincide, a study examined the volume of coverage of United States-Soviet relations, communism, and issues of nuclear warfare between the two nations in twentieth century popular magazines. The "Reader's Guide to Periodical…

Provides background information and learning activities for six areas of inquiry concerning media literacy and violence. These are (1) "Monitoring 'Action' in TV Cartoons"; (2) "To Market, To Market (Share)"; (3) "What's 'Educational' Anyway"; (4) "Rating the TV Rating System"; (5) "Nine Risks of TV Violence"; and (6) "Teenagers in the News." (MJP)