Assesses the nature and quantity of physical intimacy on prime-time television programming between 1975-76 and concludes that program type is a critical predictor of the frequency and level of televised sexuality. (MH)

Discusses the findings of the eighth annual TV Violence Profile report confirming a sharp increase in televised violence across dramatic program categories. (MH)

Content analyses of the nightly news programs of the three commercial television networks for 1976 revealed (1) the generally low priority given to news about the broadcast media, (2) the variability of cross-network reporting performance, and (3) a preponderance of reports on the media's role in politics. (GT)

To investigate the factors behind the overall lack of success of televised public service announcements (PSAs), five Marine recruitment PSAs were studied using 138 college undergraduate students (75% male and 90% freshmen and sophomores). Results indicated the following: in general, the PSA messages were perceived as alienating by the students;…

To enhance knowledge of television content, a prosocial code was developed by watching a large number of potentially prosocial television programs and making notes on all the positive acts. The behaviors were classified into a workable number of categories. The prosocial code is largely verbal and contains seven categories which fall into two…

Reports on a concerted effort by consultant-scholars to influence the portrayal of drinking on television by working cooperatively with media writers, directors, and producers, while avoiding the pitfalls of traditional pressure group practices. Content analyses of prime-time programs were used as the basis of the appeal to change media messages.…

A comparison of the current television series "Miami Vice" with the "film noir" genre of American movies from the forties and fifties reveals many similar elements, such as visual style, mood, theme, and sensibility. "Miami Vice" is set in a large city whose art deco architecture provides an ironic contrast to noir's…

Analyzes research in the area of children and the media and concludes that there is no support for the hypothesis that research questions relating to the subject are cyclical and follow a predictable pattern with the introduction of each new medium into the social system. (FL)

The agenda setting hypothesis of mass media effects, which maintains that the mass media set the agenda of public discussion and determine which items are to be discussed and which ignored, was tested. Agenda was defined as an attribute of individual respondents to be compared with those of various media. In a preliminary study, a group of 59…

This paper addresses questions about the processes involved when viewers "make sense" out of the diverse visual and aural signs of a television program and then render that sense in a spoken account. A pilot study was conducted to explore the manner in which modes of viewing, and talk about viewing, include or exclude recognition of…

The effects of the television advertisements for Richard Nixon and George McGovern during the 1972 presidential election were tested by a content analysis of television programing and statistical analysis of viewer attitudinal response. Programing content for Nixon developed more general issues and did not especially feature the personality of…

The purpose of this study is to present systematic findings concerning bias in TV news coverage of the 1972 presidential campaign and to describe the kinds of coverage that the candidates and parties received during the campaign. News about the election was analyzed from weekday network evening news programs, AP day and night wire coverage, a…

This paper discusses the cognitive effect of a highly successful 1985 British television program, "Edge of Darkness," which was viewed by millions and received critical plaudits and the accolade of the industry itself. The program is shown to represent a significant television event for formal and cognitive reasons that can usefully be…

Since television both reflects and affects society, how blacks are portrayed in television drama is significant for program producers, the audience, and for consideration in debates on multicultural content, minority access, and integrated casting. Previous work in the field of blacks and television has been based on observational sociology,…