A survey of 80 city and regional magazines was undertaken to examine articles of media criticism. Of those, 78.5% responded. A total of 420 articles were received and were divided according to subject and geographical distribution. A critical analysis of representative articles determined that they represented significant criticism as defined in…

Reports on an analysis of prices and amounts of advertising in magazines showing that price per page is not related to amount of advertising. (FL)

This study examines textual analysis methodology as applied to mass communication studies. It focuses particularly on the theoretical basis of textual analysis, the analytical process, and congruent theoretical perspectives. Although the term "textual analysis" is often used generically, this study differentiates textual analysis as…

Summarizes the results of content analyses of eight mass-circulation magazines in order to provide insight into the types and extent of environmental information presented in the 1970s. (KS)

A study examined the mass media research literature to determine if there was a dominant paradigm in the field. The mass media research published in eight communication journals from 1965 to 1989 was content analyzed to identify paradigm, orientation (focus and theory), data (type, source, and sample), methodology (type and manipulation), and…

A survey was conducted to study discussions of day care for children appearing in periodicals during 1959-81. Surveyed were articles found in the 12 most widely circulated magazines typically identified as being for women. A bibliography was made of the 96 articles appearing in the magazines, as listed in the "Reader's Guide to Periodical…

Finds that the mass media, especially newspapers have an immediate, direct effect on farmers' behavior only when the content is tailored to fit the farmers' existing situation. (RB)

Suggests that issues prominent in the news during the 1960s did not necessarily deserve the attention at the times they received it. (TO)

Analyzes the content of campaign advertising in seven states. Focuses attention on: the media mix by which state candidates communicate; the electoral conditions most likely to elicit policy content in advertising; and the pictures of state and federal legislatures which emerge from this communication. (RS)

A study of Eurovision-Intervision news exchange patterns suggests that any global explanation for imbalance will be premature until the news item values in each exchange are understood as clearly as its news item volume. (PD)

A study examined American newspaper coverage of the Harvard Medicare Project proposal of 1986, a major health policy proposal calling for comprehensive reforms in the national health program. Using Burrelle's news clipping service which includes every daily newspaper (over 1500) in the United States, all 75 newspaper articles on the project from…

A study was done to describe the typical new consumer magazine that was published in the United States between 1979 and 1983 and to determine the relationships between those magazines still being published (as of 1984) and those that ceased publication. A content analysis of 234 new magazines utilized circulation figures, commonalities of first…

A study investigated how much attention mass communication scholars writing in "Journalism Quarterly" give to each of the mass communication industries, to what extent the various media segments are studied, and how data from diverse industry segments are used. All 1,135 articles from both the main and Research in Brief sections of…

Shows that the cultural content of Philippine print-media advertising does not reflect Philippine culture, but instead appears to reflect Western culture. (RB)

A critical review of literature focusing on some theoretical and methodological issues that have been generally neglected in past studies of the press's role in the making of United States foreign policy reveals that some external and internal factors may limit the capability and initiative of the press in the foreign policy area. These…