This article draws on a larger study of Canadian children's sense of self and media habits, 223 children in all (112 boys, 111 girls; 10- to 13-year-olds; M = 11.17y). Participants completed a questionnaire on their self-descriptions and reading habits over a 3-year period. Content analysis of the responses showed great diversity in…

Analyzes 13 daytime serial dramas broadcast during 1977 for the occurrence and distribution of health-related conditions and resultant deaths, according to age and sex. (JMF)

Because they tend to reflect dominant cultural values that are more obvious and taken for granted by historians, male stereotypes in radio serials, or "soap operas," have been ignored. They are prevalent, however, especially in the representative "Golden Age" productions of Anne and Frank Hummert. The Hummerts produced 46% of…

Tobacco companies have the ability to target their products to segmented audiences by advertising in specialty magazines. Segmentation is a means of providing audiences with ads appropriate to their behavioral, demographic, and psychological characteristics. Through a content analysis of cigarette advertising in 10 popular magazines, a study…