Compares the content of female candidates' political spot ads with that of ads for a control group of male candidates in similar contests. Concludes that the biggest differences were in images, with females less likely to stress strength and more likely to stress compassion. (FL)

Examines how females and minorities are represented on children's Saturday morning television commercials, focusing on how often they are present, settings in which they are portrayed, and types of White-minority interactions. Finds that more women and minorities are present in advertisements than earlier studies indicated, but that White males…

Explores communication strategies and styles used in television advertising by female U.S. Senate candidates for the 1986 elections. Finds that they focused on issues and stayed away from negative advertising in their ads, tending to highlight their competency as political officials and their past accomplishments. (SR)

This investigation of some of the meanings of "woman" that are produced and negotiated in the interaction of television representations, viewer receptions, and the historical/industry context focuses on the "Cagney and Lacey" series--produced in the United States--as a particular instance of the cultural production and…

This paper discusses some of the ways in which the commitment of the television series Cagney and Lacey to the examination of often controversial social issues from liberal or progressive standpoints--especially issues associated with the women's movement--is worked through in narrative practice. The origins and development of the series are…

This part of a series of reports in this issue documents woman's image of powerlessness as seen in dramatic television. (CH)

Identified patterns that characterized soap operas, cartoons, and prime-time drama: (1) the predominant form of interaction was dyadic; (2) the most frequent speakers and receivers of messages were males; (3) the most pervasive message was an assertion of dominance; and (4) the concept of power was not sex-linked. (PD)

This special issue brings together an editorial, six articles, and three book reviews that focus on the relationship between television and the female audience. The articles are: (1) "Installing the Television Set: Popular Discourses on Television and Domestic Space, 1948-1955" (Lynn Spigel); (2) "The Spectacularization of Everyday Life: Recycling…

A review of 19 studies in 17 articles on sex-role stereotyping and television has revealed some common characteristics. Three types of research can be classified: content, effect, and correlation. Content analysis was the most popular. Even though various types of TV programs were studied, each research study investigated only one type of program…

The Radio-TV section of the Proceedings contains the following 13 papers: "Computer-Assisted Reporting: A Nationwide Survey of Television Newsrooms" (Sonya Forte Duhe' and Erin Haynie); "Network Television News Coverage of the Environment and the Impact of the Electronic Newsletter 'Greenwire'" (Claudette Guzan Artwick);…

Suburban middle class American situation comedies of the 1950s and 1960s idealized the postwar family ensemble with its unproblematic achievement of quality family life. The homemaker as portrayed in these sitcoms was positioned at the center of the postwar consumer economy by the consumer product industry, which built its economy on defining the…

Television teaches children gender-specific behaviors, attitudes, characteristics, and personality traits. Research indicates that by observing male and female characters on television, children learn to label certain characteristics and behaviors as masculine or feminine and to assign traditional sex-role stereotypes to careers. Content studies…

Television programming has long been recognized as an effective method of educating children. This paper investigated the degree of exposure an educational children's program, Sesame Street, gave to female and male characters and the extent to which these characters were stereotypically portrayed. Children's Television Workshop produces 110…

A study compared the visibility and participation of women working in United States television with that of women working in television in other countries. Video tapes of five consecutive evening news broadcasts in 1986 from the United States, Japan, Sri Lanka, Colombia, and Jamaica were analyzed for such data as the proportion of women anchors,…

In recent years, television has received increasing criticism for its portrayal of the female as the passive mother, homemaker, or secretary. Recent content analysis studies of North American television broadcasting support the assertion that women have been stereotyped as second class citizens in a man's world; seldom are they presented as…