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Hanneman, Gerhard J.; McEwen, William J. – Journalism Quarterly, 1973
Research indicates drug abuse messages are broadcast during low youth and nonprime television viewing hours and contain little specific information. (RB)
Descriptors: Content Analysis, Drug Abuse, Programing (Broadcast), Publicize
Fernandez-Collado, Carlos; And Others – 1977
This study reports a content analysis of 1976-1977 commercial television programing for incidents of alcohol, drug, and tobacco use and sexual behavior. The analysis included one episode of each prime time and Saturday morning dramatic series, comprising 77 programs and 58 hours of television viewing. A concurrent survey among 300 fourth, sixth,…
Descriptors: Broadcast Television, Content Analysis, Drinking, Drug Abuse