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Austin, Bruce A. – Journalism Quarterly, 1979
An analysis of the prime time television offerings of the three commercial network-affiliated television stations in Rochester, New York, revealed that nonentertainment programing was minimal (5 percent) and that entertainment shows of all types predominated during prime time. (GT)
Descriptors: Commercial Television, Content Analysis, Programing (Broadcast), Television

Mishra, V. M. – Journalism Quarterly, 1979
Reports that law enforcement news coverage on television network evening news programs is a network preoccupation, that the coverage overemphasizes events in four major cities, that law enforcement agents and institutions are portrayed unfavorably, and that the coverage reflects a desire to entertain rather than a sense of social responsibility.…
Descriptors: Commercial Television, Content Analysis, Law Enforcement, News Reporting

Hay, James – Journal of Film and Video, 1989
Examines the integration of advertising messages within early single-sponsor television programs from the 1950s. (MM)
Descriptors: Commercial Television, Content Analysis, Programing (Broadcast), Television Commercials

Hickson, Mark, III; And Others – Communication Research Reports, 1995
Develops a quantitative content analysis of local news of three network television stations in Birmingham, Alabama. Assigns relatively high scores for local news, objectivity, and production, but gives relatively low scores for ambition for all three stations. (SR)
Descriptors: Commercial Television, Content Analysis, Higher Education, News Reporting
Atwater, Tony – 1986
Noting that television network coverage of hostage crises tends to emphasize the same topics while depicting them in similar ways, and that networks may be unwittingly granting legitimacy to terrorist grievances, a study investigated the nature of "NBC Nightly News" coverage of the Trans World Airline (TWA) hostage crisis. Specific…
Descriptors: Commercial Television, Content Analysis, Media Research, News Reporting

Greenberg, Bradley S.; And Others – Journalism Quarterly, 1980
A 1977-1978 study revealed that intimate sexual acts on commercial prime time television occurred once or more per hour but that there was a distinct downward slope in the overall rate of occurrence from 1976 to 1978. The most prevalent sexual references were to intercourse among nonmarried partners. (GT)
Descriptors: Childhood Attitudes, Commercial Television, Content Analysis, Programing (Broadcast)

Atwater, Tony; Green, Norma F. – Journalism Quarterly, 1988
Presents the results of a content analysis of network evening news coverage of the TWA hijacking of June 1985. Finds that hostages and relatives are the most frequent sources in the TWA hijacking story. (RS)
Descriptors: Commercial Television, Content Analysis, News Media, News Reporting
Graves, Sherryl B. – 1976
Determining what aspects of television entertainment program content influence a viewer in his decision about the real/pretend nature of that content was the purpose of this study, in which interviews were conducted with children, adolescents, and adults. Interview responses were coded in categories of content cues, with the coding of content…
Descriptors: Adolescents, Adults, Children, Commercial Television

Weaver, James B.; And Others – Journalism Quarterly, 1984
Concludes that the amount of foreign news presented on network newscasts has remained constant over a 10-year period. Indicates also that major domestic events lead to reduced foreign coverage by television networks. (FL)
Descriptors: Commercial Television, Content Analysis, Foreign Countries, News Media

Lindlof, Thomas R.; Canning, William R. – Journalism Quarterly, 1980
Content analyses of the nightly news programs of the three commercial television networks for 1976 revealed (1) the generally low priority given to news about the broadcast media, (2) the variability of cross-network reporting performance, and (3) a preponderance of reports on the media's role in politics. (GT)
Descriptors: Broadcast Industry, Commercial Television, Content Analysis, Mass Media
Miller, Christine – 1982
The three television networks, acting under severe restrictions imposed by the Iranian government, all provided comprehensive coverage of the hostage crisis. A study was conducted to examine what, if any, salient differences arose or existed in this coverage from November 5, 1979, until January 15, 1980. A research procedure combining qualitative…
Descriptors: Commercial Television, Content Analysis, Foreign Countries, Muslims

Austin, Bruce A. – 1980
The 1976-79 schedules of the three major television networks were analyzed to determine what strategies were used to organize prime time schedules and what types of programs appeared during prime time viewing periods. Five essential programing strategies were identified: fraction of selection (cost versus reward), lowest common denominator (wide…
Descriptors: Commercial Television, Comparative Analysis, Content Analysis, Programing (Broadcast)

Giffard, C. Anthony; Cohen, Lisa – Journalism Quarterly, 1989
Uses a content analysis of U. S. network television coverage of South Africa from January 1982 through May 1987 to determine the impact of varying degrees of censorship on the amount and kind of reporting from South Africa. Finds that press censorship intensified rather than reduced coverage of South Africa. (MM)
Descriptors: Censorship, Commercial Television, Content Analysis, Foreign Countries

Riffe, Daniel; And Others – Journalism Quarterly, 1989
Examines how females and minorities are represented on children's Saturday morning television commercials, focusing on how often they are present, settings in which they are portrayed, and types of White-minority interactions. Finds that more women and minorities are present in advertisements than earlier studies indicated, but that White males…
Descriptors: Childrens Television, Commercial Television, Content Analysis, Females
Dye, Jean; Harmon, Mark – 1986
Noting that little has been said about "TV Guide's" performance in telling its readers about television, a study examined how the magazine presented television during the 1970s, a critical period in the development of American television. All "TV Guide" covers from the 1970s were examined, and each cover story was categorized…
Descriptors: Broadcast Industry, Cable Television, Commercial Television, Content Analysis