Science communication is an intersectional practice that involves informing and raising awareness of science-related topics, while increasing public engagement with science. Although there is a fair amount of data in understanding the relationship between scientist representation in popular media and identification with STEM, there is still more…

Tobacco companies have the ability to target their products to segmented audiences by advertising in specialty magazines. Segmentation is a means of providing audiences with ads appropriate to their behavioral, demographic, and psychological characteristics. Through a content analysis of cigarette advertising in 10 popular magazines, a study…

As jazz music found its way onto the public agenda between 1921 and 1929 the "New York Times" became a major forum for the controversy surrounding the new music form. Although jazz was played mostly by black musicians, this fact was seldom reflected in the newspaper's stories, and the specter of racism loomed just beneath the surface of…

Discusses a class project where students use content analysis techniques to examine societal trends of stereotyping in the media. Outlines the steps involved in this research methodology and indicates criteria that instructors could use for evaluation. Includes a table identifying tasks and research skills associated with each stage of the…