Combines earlier content analysis studies with original data from five magazines in 1986 to examine the use of Blacks in magazine and television advertising. Finds an increase in the Black presence in advertising. Notes that the Black presence in television commercial sometimes approaches the percentage of Blacks in the population. Notes a less…

A study of daily newspapers in 19 major cities indicates that Black government officials get slightly more news coverage but that that coverage is slightly less favorable than coverage of White officials. (Author/FL)

Reports that coverage of civil rights issues increased in "Ebony" after the passage of the 1964 civil rights law. Notes that photoeditorials were the main means of advocacy. (FL)

Examines the pictorial coverage of African Americans in three major national magazines. Finds that African Americans increased visibility in photographs. Groups the photographs of African Americans into three time periods: (1) stereotyping (1937-52); (2) civil rights (1957-72); and (3) working within the system (1978-88). (RS)

Concludes that coverage of Blacks in five newspapers remained high even after the civil rights movement had subsided. (FL)

In February 1942, a letter to the editor of the Pittsburgh "Courier," the nation's largest black owned newspaper, started the "Double V" (for victory at home and victory abroad) campaign, which stressed the right of blacks to have equality in the United States since they were fighting inequality abroad. As the…

A study examined the conserving tendencies of the established political party press during the early stages of the antislavery movement. Eighteen partisan newspapers--from both northern and southern states--were examined for their coverage of the July 30, 1836, mob violence against James G. Birney and his Cincinnati "Philanthropist," and…

Acknowledging inadequacies of press coverage of black Americans during this century, a study examined how a medium sized Ohio daily newspaper covered blacks before, during, and after the civil rights movement. Items concerning blacks in 66 issues of the Youngstown "Vindicator" from the 1950s, 1960s, and 1970s were studied, and the…

A content analysis was made of all issues of "Newsweek,""Time," and "U. S. News and World Report" published during 1978 to identify the picture of race relations that was presented to the public. Among the findings were the following: (1) "Newsweek" gave the most well-rounded coverage, "U. S. News"…

Presents evidence to support contentions that the media influences public acceptance of traditional sex-role and racial stereotypes. (MH)

Content analysis was employed in an examination of nine major metropolitan daily newspapers to determine how they portrayed both black and white members of the United States House of Representatives from l979 to l983. Specifically, the study examined the amount of coverage given to a sample of 16 black and 16 white representatives, the way…

A content analysis of selected issues of "Life" magazine was conducted to explore the way in which that magazine portrayed the black community in the United States. All 52 issues within each of eight years (1937, 1942, 1947, 1952, 1957, 1962, 1967, and 1972) were analyzed. Beyond tabulation of frequency and amount of coverage, each instance of…

Content analyses of four Black newspapers during 1977 indicate that only one newspaper gave the Regents of the University of California v Bakke case substantial front-page coverage and suggest that most items provided only superficial facts about the case rather than interpretative information. (GT)

Explores how discrimination based on differences in skin complexion and physical characteristics among African Americans is conveyed by the mass media. Shows that blacks in advertisements have lighter complexions and more caucasian features than those in editorial photographs, and that the females have lighter complexions than their male…

Concludes that "Life Magazine" failed to show Black Americans in scenes of everyday life during its 35-year history. (FL)