Descriptor
Source
Author
| Asamen, Joy Keiko, Ed. | 1 |
| Barcus, F. Earle | 1 |
| Berry, Gordon L., Ed. | 1 |
| Bruce, Elaine | 1 |
| Carlson, Les, Ed. | 1 |
| Comstock, George | 1 |
| Macklin, M. Carole, Ed. | 1 |
| Seawell, Margaret, Ed. | 1 |
| Turow, Joseph | 1 |
| Wolkin, Rachel | 1 |
Publication Type
| Books | 7 |
| Collected Works - General | 2 |
| Reports - Research | 2 |
Education Level
Audience
Location
| Cuba | 1 |
| North America | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Barcus, F. Earle; Wolkin, Rachel – 1977
The studies reported in this book are content analyses of children's television and attendant advertising. Following an introductory statement, chapters present data about children's commercial television on the weekends, children's commercial television after school, and the seasonal variations in television advertising to children. A concluding…
Descriptors: Advertising, Childrens Television, Content Analysis, Elementary Education
Seawell, Margaret, Ed. – 1997
The National Television Violence Study (NTVS) was a 3-year effort to assess the effects of violence on television, of particular interest to education professionals is the effects of television violence on children. Funded by the National Cable Television Association, the project began in June 1994 and involved the participation of media scholars…
Descriptors: Content Analysis, Higher Education, Mass Media Effects, Programming (Broadcast)
Turow, Joseph – 1981
A study of changes in children's programing on network television in the United States from 1948 through 1978 is detailed in this report. The first chapter discusses the concepts of "diversity" and "shape" as they apply to television programing, and provides details about the research methodology used in the study. The second, third, and fourth…
Descriptors: Cartoons, Change, Childrens Television, Content Analysis
Macklin, M. Carole, Ed.; Carlson, Les, Ed. – 1999
This book presents cutting-edge research designed to stimulate and inform the debate over advertising to the children's market and the effects such advertising has on children. Perspectives are organized in sections to address what children know and think about advertising, how advertising works with children, and what issues are at the forefront…
Descriptors: Adolescents, Advertising, Childhood Attitudes, Children
Download full textBruce, Elaine – 1974
In recent years, television has received increasing criticism for its portrayal of the female as the passive mother, homemaker, or secretary. Recent content analysis studies of North American television broadcasting support the assertion that women have been stereotyped as second class citizens in a man's world; seldom are they presented as…
Descriptors: Achievement Need, Attitudes, Broadcast Television, Commercial Television
Asamen, Joy Keiko, Ed.; Berry, Gordon L., Ed. – 1998
Straightforward and engaging in style, this book presents 10 essays that provide concrete, step-by-step examples of how to conduct studies of the impact of television on behavior from quantitative perspectives, qualitative perspectives, and an integrated approach, making the volume useful for both undergraduate and graduate students. Its…
Descriptors: Computer Assisted Instruction, Content Analysis, Educational Television, Higher Education
Comstock, George; And Others – 1978
To compile a comprehensive review of English language scientific literature regarding the effects of television on human behavior, the authors of this book evaluated more than 2,500 books, articles, reports, and other documents. Rather than taking a traditional approach, the authors followed a new model for the retrieval and synthesis of…
Descriptors: Advertising, Audiences, Behavior Patterns, Children
