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Hofstetter, C. Richard – 1978
The television networks nightly news coverage of the 1972 Presidential campaign was examined between July 10 and November 6, 1972 to assess the nature and impact of political bias in news coverage. The campaign news coverage of two newspapers and one wire service was also compared with respect to the content and length of each medium's news about…
Descriptors: Bias, Commercial Television, Content Analysis, Journalism
Berger, Arthur Asa – 1998
Suggesting it is a good idea for students to try their hands at doing media research themselves, this book presents a number of research projects that students will find interesting and that they can do with minimum experience in a limited amount of time. The second edition has added chapters on experimentation, historical research, comparative…
Descriptors: Comparative Analysis, Content Analysis, Focus Groups, Higher Education
