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Abrahamsson, Ulla B. – 1982
Examples from the data of a study of television programing for adolescents in Sweden illustrate some of the differences in the ways programs address their male and female viewers. Whereas boy and girl characters in television programs are roughly equal in number, the distribution changes when only leading roles are considered. A marked imbalance…
Descriptors: Adolescents, Characterization, Commercial Television, Content Analysis