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| Journalism Quarterly | 1 |
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| Fett, John H. | 1 |
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Peer reviewedFett, John H. – Journalism Quarterly, 1975
Finds that the mass media, especially newspapers have an immediate, direct effect on farmers' behavior only when the content is tailored to fit the farmers' existing situation. (RB)
Descriptors: Agriculture, Content Analysis, Higher Education, Information Dissemination
Download full textAssociation for Education in Journalism and Mass Communication. – 1995
The Minorities and Communication section of the proceedings contains the following 10 papers: "A Content Analysis of Advertising Techniques in Mass Market and African-American Magazine Advertisements" (Jan S. Slater and others); "Political and Racial Adversaries: Southern Black Elected Officials and the Press" (Daniel Riffe and…
Descriptors: Advertising, Affirmative Action, Blacks, Content Analysis
